Transactional emails are messages sent automatically from an SMTP server following an action on your site. They fulfill precise functions that are necessary for the correct operation of the site. If they are not received instantaneously, the consequences may lead to many customers leaving your business. Some of the main functions these messages serve are:
- Registration and account creation confirmations
- Order confirmations
- Password reset messages
Of course, marketing emails and newsletters are an excellent tool to growing your business, but transactional emails are indispensable. Bulk email marketing campaigns allow you to acquire new customers and build your company's reputation, whereas transactional emails reliably facilitate operational activities on your website for you and your customers.
Want to give it a try?
Send up to 300 emails/day for free.Sign up for Free
No credit card. No commitment.
How can you improve a process without reliable, relevant, and up-to-date performance metrics? Our solution includes real-time monitoring of all your transactional email KPIs, such as deliverability, click rate, open rate, and more.
SendinBlue SMTP gives you the possibility of personalizing your transactional email templates with dynamic content and design. More importantly, you also benefit from the best possible deliverability for your transactional emails, so you can be sure that an action on your site will always result in an email being sent.
Use the SMTP module interface to access your performance dashboard and records of each email you sent. You can choose from several different options when integrating SendinBlue SMTP into your website:
- Classic SMTP parameters
- Postfix Configuration
- SendinBlue PHP library
Create your campaign
Build your contact list
Optimize your campaign
Get more digital marketing insights from our blog:
Looking to evaluate the performance of your email marketing campaigns ? Establishing your email marketing KPIs is the best way to efficiently measure performance.Learn more
What exactly should you measure when evaluating your marketing automation strategy ?Learn more
Whether you’re running a small local business, promoting a big event, or trying to improve the lifetime value of subscribers, these email marketing analytics resources will give you the actionable insights that you need to succeed!Learn more
SendinBlue, a recognized leader in digital marketing software
We have been lauded as a top email marketing solution by all of the major software comparisons and by users around the world