Moj-eRačun stands from the competition with a deliverability rate of 97.7% on the notifications for their e-document management system

The leading electronic invoice service and network in Croatia, wanted to stand out from the competition by providing their clients with an invoice management service with notifications for time-sensitive actions. To achieve this, they needed a solution with a solid transactional email feature. The team at Moj-eRačun, explains how after switching to Sendinblue they have reached a 97.7% deliverability rate in their transactional emails, and how confident they feel about a platform that is robust and offers them detailed reporting capabilities.

Get a demo of Sendinblue

Leaders in the electronic invoices and documents business

Moj-eRačun is a leading information intermediary for the exchange of electronic invoices and documents that companies manage in their daily business. The company was founded in Croatia, with the mission of helping and supporting business in the translation process of going from paper documentation in administrative operations to a fully digitalized operation. Moj-eRačun has developed services for their clients with increased efficiency and greater control over their business processes, as well as reducing costs to increase their competitiveness.

Their three-service package focuses on invoices, archives, and documentation management and it is affordable to every small and medium-sized business in a digital transformation journey as an efficient and cheaper alternative to developing their own information systems, as large companies do.

With changes in the regulations in Croatia, that require companies to submit electronic invoices to the government, and the growing trend of digitizing paper-based processes, the company has experienced quick expansion. Only in 2019, they went from 3,000 users to 13,000 in two months and were managing over 3 million documents.

Prioritizing optimal deliverability and tracking to stand out from their competitors

In early 2017, Moj-eRačun had a team of around 12 people. Fast forward to 2021, the company has almost 80 employees and has grown 200% becoming the leader of electronic document management in Croatia.

The team explains how a key factor in the success of Moj-eRačun, has been implementing email notifications in the electronic document exchange, a good practice neglected by their competitors at the time. “By adding this step to our process, we could ensure the recipients were informed of the electronic documents sent to them. This prevents the suppliers that use our services from losing revenue due to unpaid invoices. It also means ensuring that the files managed by us are being downloaded. If a recipient never downloads the invoice, we are also losing revenue”.

To achieve this, the team of Moj-eRačun knew they needed a robust service for transactional emails, that would ensure great deliverability, and tracking capabilities, since their transactions are time-sensitive. They explain “If a user hasn’t downloaded a document or invoice after 5 days, we need to do a follow-up immediately, which is usually a call. For this step, we need to have an understanding of what happened to the notifications sent”.

On the look for an easy-friendly solution that also met all their technical requirements

After having tried two different email providers, the team at Moj-eRačun wasn’t satisfied with the service they were receiving. Their need for a high deliverability rate wasn’t met by the previous platforms, nor were the tracking capabilities provided. Besides this, the interfaces were complicated to use and navigate.

“When we decided to switch providers the first thing we did was go online and search the top 10 email providers and Sendinblue came on top. After this, we had a conversion with the sales team to see if the solution met our needs.” explains the teamThe sales team was very helpful in answering our questions, and we were very satisfied with the offer”.

Having an IT Senior consultant in the company, the team was very sure of the particular technical requirements the platform needed to offer for a successful implementation at Moj-eRačun. “The technical support aspect was a big factor in our decision to choose Sendinblue, and particularly the dedicated IP we have as part of our Enterprise plan. It took us a week to set up everything. It was very quick.” they explain “We also have opened a subdomain, and we have enough emails to ensure our operations are running smoothly”.

Looking to grow further with the digitization trend and their Enterprise plan

After implementing the Sendinblue platform, the team at Moj-eRačun is satisfied with the results they are getting for their transactional emails. “Our current deliverability rate is 97.7% which is very positive for our specific notification process”.

The team also mentioned the plans for the company. They have new services in their product roadmap which they plan to release soon, and with this they expect the business to continue growing their user base. “On average, we are sending 800K emails per month, and we are expecting it to grow to 1 million in the near future with the new services we’ll release they explain. “The digitization trend has been very positive for our business, and we hope to keep on growing as more and more businesses find the paper-based processes out-dated. Also, suppliers find their customers are paying their invoices much quicker than before after adopting the electronic document system”.

The team at Moj-eRačun is keen to explore and leverage the rest of the Sendinblue features provided in their Enterprise plan, to have both the transactional and marketing emails centralized in one place.

Company Information

Moj-eRačun is the largest electronic invoice service and network in Croatia. The company was founded in 2013 and has experienced quick growth, becoming the market leader in a short time. Moj-eRačun is an information intermediary between suppliers and customers from both the B2B and B2G (Business to Government) sectors, to support the exchange, archiving, and management of electronic documents and invoices. They focus on the entire business process involving electronic documents, from the issuing, the sending, until the archiving of invoices and other files.

  • Industry: Information Technology
  • Company Size: 80 employees
  • Location: Zagreb, Croatia
  • Website:
  • Plan: Enterprise

The team at Moj-eRačun

“Our current deliverability rate is 97.7% which is very positive for our specific notification process"

Ready for your marketing & sales strategy to take off?

Talk to an expert