Why Sendinblue is the Best Sendgrid Alternative

Email marketing and more. It's time to go multi-channel with Sendinblue's all-in-one sales and marketing toolbox.

Sendinblue: Everything SendGrid has, plus a whole lot more.

When it comes to email marketing, Sendinblue and SendGrid offer the same possibilities: promotional emails, transactional emails, automation, email design – everything you need to send and manage email marketing campaigns.

Unfortunately, that’s the only kind of marketing you can do with SendGrid.

Sendinblue’s all-in-one toolbox has a range of additional features to help you scale multi-channel marketing. More marketing possibilities means faster growth.

Not only that but Sendinblue lets you store unlimited contacts at no extra cost – unlike Sendgrid who recalculate prices according to the number of contacts.

Available Features Sendinblue SendGrid
Email marketing
Transactional emails
Customizable signup forms Unlimited Limited per plan
Free unlimited contact storage
Landing page builder
Sales CRM
Facebook ads
SMS marketing (campaigns, transactional emails, automation)
Multi-channel marketing automation (email & SMS) Email only
Retargeting ads

SendGrid vs. Sendinblue pricing: Get more for your money with Sendinblue!

SendGrid and Sendinblue have similar pricing but Sendinblue works out slightly cheaper for high volume senders (check out the pricing simulations below 👇).

For the same price, Sendinblue gives you more possibilities to reach new customers. Is growth your main goal? If yes then Sendinblue’s all-in-one marketing platform will offer better value for money than SendGrid’s email-only solution.

Number of Emails Sent Sendinblue SendGrid
1 newsletter/month to 10,000 contacts $25 $25*
1 newsletter/month to 20,000 contacts $25 $50*
3 emails/month to 20,000 contacts $39 $50*
2 emails/month to 50,000 contacts $66 $120*
3 emails/month to 100,000 contacts $173 $200*
*Prices from sendgrid.com/pricing (Marketing Campaign Plans) on 13 March 2020. Taxes & overages may apply.


Getting started with SendinBlue




with annual payment


300 emails/day

  • Unlimited contacts


Perfect for new marketers




with annual payment


40,000 emails/mo

  • All Free features
  • No daily sending limit


Ideal for growing businesses




with annual payment


60,000 emails/mo

  • All Lite features
  • Remove Sendinblue logo from emails
  • Advanced statistics


Best solution for marketing pros




with annual payment

  • All Essential features
  • Facebook ads
  • Landing pages
  • Marketing automation
  • Chat
  • Multi-user access


For marketers who need more

Have more advanced needs?

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  • All Premium features
  • 10+ seats
  • Managed setup and priority support
  • Dedicated account manager
  • Dedicated infrastructure
  • Priority sending
  • SSO (SAML)

Display prices in

Pre-Tax Price

Sendinblue: Powerful marketing automation & transactional capabilities

Sendinblue’s Marketing Automation feature helps you build meaningful, personalized customer relationships.

Send messages at the right time, every time thanks to event-based triggers and website page tracking (page views, clicks, purchases).

You can rely on our powerful SMTP relay to ensure the sending of all time-sensitive transactional emails (order confirmations, shipping notifications, etc.).

Available Features Sendinblue SendGrid
Transactional emails
Transactional email template gallery
Sending transactional SMS
Predefined/personalized automation scenarios
Lead scoring
Abandoned cart emails
On-site page tracking
SMS Marketing automation

Test-drive Sendinblue as an alternative to SendGrid

Sign up to Sendinblue and send up to 300 emails/day on our free plan. Export your contacts from SendGrid, or another system, to start using Sendinblue immediately.

I'm ready to try it

Make the move to multichannel with Sendinblue's SMS marketing feature

Sendinblue is an easy-to-use emailing solution that goes the extra mile by allowing you to manage all your SMS communication. SendGrid doesn’t offer this feature.

Available Features Sendinblue SendGrid
Sending SMS campaigns
Sending test SMS
SMS campaign reports
Sending transactional SMSs
SMS marketing automation

Ready to try it out Sendinblue as an alternative to SendGrid?

Take Sendinblue for a free test-drive and send up to 300 emails per day.

I'm ready to try it

They prefer Sendinblue

Simple and comprehensive

"What I like best about Sendinblue is the simplicity. I've never watched the free tutorials but I still manage to create email campaigns, do marketing automation, etc. And if you have a question, there's a very responsive team ready to help with whatever you need."

Dollivan C.

Clear interface and efficient customer service

"Clear, precise interface. The customer service is very responsive and is always happy to help us get started. And in French!"

Jonathan Margrève - 2 reviews

Sendinblue is better than the competition

"After deciding to leave our Mandrill/MailChimp combo, we tried Sarbacane, Elastic, and SendGrid. Sendinblue is the big winner for all categories combined, making it one of the best Sendgrid alternatives in my mind."

Oz Y. - 1 review

Ready to try it out?

See for yourself! Enjoy a free trial of Sendinblue and send up to 300 emails per day.

I'm ready to try it