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Lead generation: the cornerstone of your marketing strategy

To acquire new online customers, you need to optimize your lead generation and lead scoring processes. The aim of the former is to acquire new leads using different marketing techniques, while the latter refers to the process of evaluating those leads to determine their purchase potential.

lead generation

Attracting new leads

This important marketing term refers to the actions carried out by a company's marketing and sales teams to acquire leads, i.e. contacts likely to be converted into customers. A customized and effective content strategy will have a positive impact on lead generation. Effective actions and best practices make it possible to acquire these contacts. They are primarily generated through on-site CTAs (Call to Action), newsletters, and landing pages.

lead generation

Evaluating your leads

Lead scoring is the process of calculating and assigning a point value for each of your leads. This means evaluating the contacts according to different characteristics or particular behaviors on your website and in emails. The score is meant to reflect the purchase potential and level of interest in your business for each individual contact. Therefore, lead scores make it possible to identify the most qualified targets, prioritize leads for the sales team, and personalize your marketing actions.

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How does SendinBlue help users generate more leads?

Marketing automation is a great tool for generating and nurturing qualified leads. With it, you can use automated email or SMS campaigns to reach your contacts and convert them.


Powerful and intuitive marketing tools to generate your leads

  • Easily create effective newsletters to generate new leads;
  • Design and schedule your email and SMS campaigns;
  • Build then segment your audience as much as you want;
  • Analyze and optimize your campaigns and leads with lead scoring.


Easily collect contacts and convert them into customers with SendinBlue

We suggest you implement data collection processes, such as newsletter signup forms, to convert your visitors into contacts. Once you have generated your leads, you can then nurture them and qualify them. Use SendinBlue to set up a subscription form for your emails and landing pages, and develop better relationships with your contacts through lead nurturing. This means providing your contacts with quality content to convert them over time.

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Optimize lead generation and qualification
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SendinBlue is GDPR-compliant

As of May 25, 2018, the GDPR has entered into effect, creating new laws around how businesses process and manage the personal data of clients.

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