This important marketing term refers to the actions carried out by a company's marketing and sales teams to acquire leads, i.e. contacts likely to be converted into customers. A customized and effective content strategy will have a positive impact on lead generation. Effective actions and best practices make it possible to acquire these contacts. They are primarily generated through on-site CTAs (Call to Action), newsletters, and landing pages.
Lead scoring is the process of calculating and assigning a point value for each of your leads. This means evaluating the contacts according to different characteristics or particular behaviors on your website and in emails. The score is meant to reflect the purchase potential and level of interest in your business for each individual contact. Therefore, lead scores make it possible to identify the most qualified targets, prioritize leads for the sales team, and personalize your marketing actions.
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- Easily create effective newsletters to generate new leads;
- Design and schedule your email and SMS campaigns;
- Build then segment your audience as much as you want;
- Analyze and optimize your campaigns and leads with lead scoring.
We suggest you implement data collection processes, such as newsletter signup forms, to convert your visitors into contacts. Once you have generated your leads, you can then nurture them and qualify them. Use SendinBlue to set up a subscription form for your emails and landing pages, and develop better relationships with your contacts through lead nurturing. This means providing your contacts with quality content to convert them over time.
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