In order to inspire you, while also saving you time, SendinBlue's marketing automation platform offers a number of pre-configured workflows, including sending a promotional email following registration or sending a gift coupon code on your contacts' birthday. Choose from our library to quickly set up your scenarios and automate your communication.
You can go even further when creating workflows by adding more variables and conditions. Our marketing automation software enables you to create your own workflows in just a few clicks. Set up your triggers and send emails or SMS messages with the timing and conditions you specified.
Before pushing them live, you can use our preview and email test tools to test all of the steps in your workflows. This way, you can validate the triggers and messages you wish to send.
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SendinBlue's marketing automation software lets you segment and target your contacts very precisely, For example, you can use their date of birth, place of residence, gender preference, or their click path through your website to target them with specific messages. It all depends on the data you enter into the SendinBlue software when making your list of contacts: it's up to you to decide!
The more accurately you target your prospects, the greater interest you can generate among your readers. This leads to higher open and click rates in your email campaigns, resulting in increased visibility in the inbox and a better deliverability rate. It's a win-win situation!
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