Communicate effectively with personalization

Marketing automation consists of a communication funnel with automated messages triggered by specific actions or expressed preferences from your prospects. SendinBlue provides you with an marketing automation software solution that lets you program and test all of your nurturing workflows !


Get inspired by our workflow library

In order to inspire you, while also saving you time, SendinBlue's marketing automation platform offers a number of pre-configured workflows, including sending a promotional email following registration or sending a gift coupon code on your contacts' birthday. Choose from our library to quickly set up your scenarios and automate your communication.


Build your own workflow

You can go even further when creating workflows by adding more variables and conditions. Our marketing automation software enables you to create your own workflows in just a few clicks. Set up your triggers and send emails or SMS messages with the timing and conditions you specified.



Test your workflows before you launch them

Before pushing them live, you can use our preview and email test tools to test all of the steps in your workflows. This way, you can validate the triggers and messages you wish to send.


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Segment your contacts with marketing automation

What's so great about marketing automation is that you can use it to segment your prospects according to their profiles, actions, and interests with more accuracy and granularity. This ensures effective targeting and increases the deliverability and open rate of your campaigns.


Target leads with precision

SendinBlue's marketing automation software lets you segment and target your contacts very precisely, For example, you can use their date of birth, place of residence, gender preference, or their click path through your website to target them with specific messages. It all depends on the data you enter into the SendinBlue software when making your list of contacts: it's up to you to decide!


Increase your deliverability rate

The more accurately you target your prospects, the greater interest you can generate among your readers. This leads to higher open and click rates in your email campaigns, resulting in increased visibility in the inbox and a better deliverability rate. It's a win-win situation!

real time reporting

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Learn more about what our users have to say about SendinBlue on Verified Reviews

SendinBlue, a recognized leader in digital marketing software

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Marketing automation software
Marketing automation software
Marketing automation software

We have been lauded as a top email marketing solution by all of the major software comparisons and by users around the world

Marketing automation software

SendinBlue is GDPR-compliant

As of May 25, 2018, the GDPR has entered into effect, creating new laws around how businesses process and manage the personal data of clients.

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Want to give it a try?

Send up to 300 emails/day for free.

Sign up for Free

No credit card. No commitment.