Deciding Between MailUp and Sendinblue?

Get advanced features with affordable pricing that fits your company's needs.

Sendinblue vs. MailUp pricing

MailUp’s pricing is based both on the level of functionality, the number of contacts, and the maximum amount of emails you need to be able to send over a certain time period.

If you want to send a campaign to a large number of contacts at once, you have to either spread sending out over time or pay more. Their prices start from 2K emails per hour.

Sendinblue also has different plans to choose from depending on the features you need and, like MailUp, you can store unlimited contacts on all plans. However, pricing depends on the number of emails you want to send each month. This means the sending speed for your campaigns isn’t limited. Sign up for the Starter plan for $25 a month and get 20,000 monthly email sends — plenty to get you started.

Unlike MailUp, Sendinblue also offers a Free plan with all the essential tools for your email marketing and up to 300 email sends per day.

1 Email/Monthly to: Sendinblue MailUp
1,000 subscribers Free $39
5,000 subscribers Free $39
9,000 subscribers Free $85
25,000 subscribers $25 $85
100,000 subscribers $25 $211

Get essential email marketing features free with Sendinblue

Both MailUp and Sendinblue offer all the features you need to create and send effective email campaigns. However, while most of Sendinblue’s email capabilities are available on the Starter plan ($25/month), MailUp’s cheapest plan ($39/month) is missing some key features.

For example, you’ll need MailUp’s Premium package ($211/month) to be able to segment contacts based on their engagement or use dynamic blocks in emails to personalize content in emails. To take your marketing to the next level, upgrade to Sendinblue’s Business Plan (only $65/month) for even more advanced features.

Available features Sendinblue MailUp
Email marketing campaigns
Transactional emails (SMTP server)
Drag and drop editor
Email templates All free Limited by plan
Real-time reporting
Inbox preview Limited by plan
Segmentation by engagement Premium
Dynamic content
A/B testing
Send Time Optimization
Custom signup forms
Email & SMS automation Limited by plan

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We'll help you export your contacts from MailUp, or another system, to start using Sendinblue straight away.

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Take your marketing to the next level with Sendinblue's advanced automations

With both Sendinblue and MailUp, you can create automated user journeys integrating both email and SMS messages. They offer pre-made workflows for common scenarios as well as the option to create your own using triggers like dates, website events, and user behavior.

Sendinblue, however, offers more advanced automation functionality too. Use conditional (if this/then that) logic in your workflows to create branching journeys for subscribers based on their actions. You can also track subscribers’ activity on your website, including link clicks and conversions, and use this to trigger actions.

Another advantage of Sendinblue Marketing Automation is that you can use all the features free for up to 300 subscribers. With MailUp you’ll need to upgrade to the Plus plan to start using marketing automation.

Available features Sendinblue MailUp
Pre-made workflows
Custom workflows
Conditional branches
Automated contact segmentation
Email activity triggers
Abandoned cart recovery
Website activity triggers
SMS automation

Sendinblue vs. MailUp: Multichannel Tools

Both offer the full suit of features you’d expect from an email marketing software. However, Sendinblue offers a lot more. It’s a full marketing platform with a complete digital marketing toolkit for small business.

Available features Sendinblue MailUp
SMS marketing
Landing pages
Facebook ads
Messaging apps (Facebook and Telegram)
WhatsApp marketing
Live chat
Push notifications
Sales CRM
Appointment scheduling
Video meeting hosting

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Use features like live chat alongside your email marketing for free with Sendinblue.

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Sendinblue reviews

An attractive pricing system

"Sending emails through Sendinblue is very affordable. The email deliverability rate is very good and it is extremely easy to integrate an HTML template. The platform has improved considerably and it is now possible to send SMS text messages. The tool works well for transactional emails and marketing automation processes. Additionally, it is very easy to manage and edit large databases and lists of contacts."

Esteban V.

Very reliable emailing service

"The support team is available by phone, which is very convenient. Of course, you can also still contact them via the traditional support ticket system. The quality of deliverability is excellent, mainly due to the customer data security policy, which ensures privacy without being too restrictive for the customer."

Karim M.

An excellent experience and impeccable service

"As a web marketing consultant, I use Sendinblue for many customers and this solution allows me to: create email campaigns (customer retention marketing, promotional emails, newsletters); create automated email scenarios (including abandoned cart recovery); create online invitations with the automatic confirmation system."

Violette W.

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You can get started with Sendinblue free and send up to 300 emails a day to unlimited contacts.

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