Deciding between MailUp and Sendinblue?

Get advanced features with affordable pricing that fits your company's needs.

Sendinblue vs. MailUp pricing

MailUp’s pricing is based both on the plan you choose, with each offering different levels of functionality, and the bandwidth you need, meaning the maximum amount of emails you can send over a certain time period.

If you want to send a campaign to a large number of contacts at once, unless you’re willing to spread sending out over time, expect to pay more. To find out the price for your sending needs you’ll need to request a quote.

Sendinblue also has different plans to choose from depending on the features you need and, like MailUp, you can store unlimited contacts on all plans. However, pricing instead depends on the number of emails you want to send each month. This means the sending speed for your campaigns won’t be limited. On the Lite plan, starting at $25 a month, you won’t be charged more until you pass 10,000 monthly email sends — plenty to get you started.

Unlike MailUp, Sendinblue also offers a Free plan with all the essential tools for your email marketing and up to 300 email sends per day.

Pricing plans

…to help you grow your business, not your bill.


Getting started with Sendinblue


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  • Up to 300 emails per day
  • Unlimited contacts


Perfect for new marketers

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  • Everything in Free, and:
  • Up to 100,000 emails
  • No daily sending limit
  • Email support
  • Lite+ add-on: A/B testing, remove Sendinblue logo, advanced statistics


Best solution for marketing pros

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  • Everything in Lite+, and:
  • Up to 1,000,000 emails
  • Marketing Automation
  • Facebook & Retargeting ads
  • Landing pages
  • Multi-user access
  • Telephone Support


For marketers who need more

Have more advanced needs?

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  • Everything in Premium, and:
  • Custom volume of emails
  • Priority sending
  • 20+ landing pages
  • Access for 10+ users
  • SSO (SAML)
  • Customer success manager
  • Priority support
  • And more...

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Pre-Tax Price

Get essential email marketing features free with Sendinblue

Both MailUp and Sendinblue offer all the features you need to create and send effective email campaigns. However, while most of Sendinblue’s email capabilities are available on the Free plan, MailUp’s cheapest plan, Starter, is missing some key features.

For example, you’ll need MailUp’s Premium package to be able to segment contacts based on their engagement or use dynamic blocks in emails to show different content based on subscriber information. This is all possible on the Sendinblue Free plan.

If you’re looking to send transactional emails like password resets or order updates, both platforms let you do so using their SMTP server.

Available features Sendinblue MailUp
Email marketing campaigns
Transactional emails (SMTP server)
Drag and drop editor
Email templates
Real-time reporting
Contact segmentation
Segmentation by engagement Premium
Dynamic content Premium
RSS campaigns
A/B testing Premium
Send time optimization Premium
Custom signup/unsubscribe forms

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We'll help you export your contacts from MailUp, or another system, to start using Sendinblue straight away.

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Take your marketing to the next level with Sendinblue's advanced automations

Both Sendinblue and MailUp let you create automated user journeys integrating both email and SMS. They offer pre-made workflows for common scenarios and the option to create your own using triggers like dates, contact information, or subscribers’ engagement with your campaigns.

Aside from sending automated messages, you can also automatically segment your subscribers based on pre-set conditions.

Sendinblue, however, offers more advanced automation functionality too. For example, you can use conditional branches within your workflows to take subscribers on a different path based on their characteristics or engagement. You can also track subscribers’ activity on your website, including link clicks and page views, and use this to trigger actions.

Another advantage of Sendinblue Marketing Automation is that you can use all the features free with up to 2,000 subscribers. With MailUp you’ll need to upgrade to their Plus plan to start using marketing automation.

Available features Sendinblue MailUp
Pre-made workflows
Custom workflows
Conditional branches
Automated contact segmentation
Email activity triggers
Abandoned cart recovery
Website activity triggers
SMS automation

Sendinblue vs. MailUp: Multichannel tools

With Sendinblue and MailUp you can do more than just send emails. Both platforms let you send marketing and transactional messages via SMS too. You can also create your own landing pages to convert subscribers who click through from your campaigns.

Sendinblue, however, offers more channels not available with MailUp. These include online ads for Facebook and other websites and a live chat tool to connect with visitors on your own website. Meanwhile, MailUp enables you to reach your audience via the Facebook Messenger and Telegram apps.

Available features Sendinblue MailUp
Marketing and transactional SMS
Landing pages
Facebook ads
Retargeting ads
Messaging apps (Facebook and Telegram)
Live chat
Sales CRM

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Use features like live chat alongside your email marketing for free with Sendinblue.

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Sendinblue reviews

An attractive pricing system

"Sending emails through Sendinblue is very affordable. The email deliverability rate is very good and it is extremely easy to integrate an HTML template. The platform has improved considerably and it is now possible to send SMS text messages. The tool works well for transactional emails and marketing automation processes. Additionally, it is very easy to manage and edit large databases and lists of contacts."

Esteban V.

Very reliable emailing service

"The support team is available by phone, which is very convenient. Of course, you can also still contact them via the traditional support ticket system. The quality of deliverability is excellent, mainly due to the customer data security policy, which ensures privacy without being too restrictive for the customer."

Karim M.

An excellent experience and impeccable service

"As a web marketing consultant, I use Sendinblue for many customers and this solution allows me to: create email campaigns (customer retention marketing, promotional emails, newsletters); create automated email scenarios (including abandoned cart recovery); create online invitations with the automatic confirmation system."

Violette W.

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You can get started with Sendinblue free and send up to 300 emails a day to unlimited contacts.

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