Deciding Between MailUp and Brevo?

MailUp’s price plans are based both on the level of functionality, the number of contacts, and the maximum amount of emails you need to be able to send over a certain time period.

If you want to send a campaign to a large number of contacts at once, you have to either spread sending out over time or pay more. Their prices start from 2K emails per hour.

Brevo also has different plans to choose from depending on the features you need and, like MailUp, you can store unlimited contacts on all plans. However, pricing depends on the number of emails you want to send each month. This means the sending speed for your campaigns isn’t limited. Sign up for the Starter plan for $25 a month and get 20,000 monthly email sends — plenty to get you started.

Unlike MailUp, Brevo also offers a Free plan with all the essential tools for your email marketing and up to 300 email sends per day.

Both MailUp and Brevo offer all the features you need to create and send effective email campaigns. However, while most of Brevo’s email capabilities are available on the Starter plan ($25/month), MailUp’s cheapest plan ($39/month) is missing some key features.

For example, you’ll need MailUp’s Premium package ($211/month) to be able to segment contacts based on their engagement or use dynamic blocks in emails to personalize content in emails. To take your marketing to the next level, upgrade to Brevo’s Business Plan (only $65/month) for even more advanced features.

With both Brevo and MailUp, you can create automated user journeys integrating both email and SMS messages. They offer pre-made workflows for common scenarios as well as the option to create your own using triggers like dates, website events, and user behavior.

Brevo, however, offers more advanced automation functionality too. Use conditional (if this/then that) logic in your workflows to create branching journeys for subscribers based on their actions. You can also track subscribers’ activity on your website, including link clicks and conversions, and use this to trigger actions.

Another advantage of Brevo Marketing Automation is that you can use all the features free for up to 300 subscribers. With MailUp you’ll need to upgrade to the Plus plan to start using marketing automation.