Are you hesitating between Mailjet and Sendinblue?

Sendinblue is one of the most comprehensive pieces of marketing software on the market

Sendinblue is a comprehensive piece of marketing software that lets you send email campaigns, transactional emails, text messages and use marketing automation. Mailjet was originally conceived as a specialist for transactional emails, so its functional scope is more limited. For example, contrary to Mailjet, Sendinblue allows cross-channel scenarios, incorporating both emails and text messages.

Available features		Mailjet
WYSIWYG Editor
Gallery of responsive templates
Subscription / unsubscription emails
Landing page editor
Advanced statistics
Heat map
Optimization of sending time
Send transactional emails / text messages
Send text message campaigns
Predefined / personalized automation scenarios
Lead scoring
Chat support available		From 150 000 emails/mo.
Telephone support available		From 150 000 emails/mo.
Video tutorials available

Become a relationship marketing pro

Marketing Automation allows you to become closer to your clients by personalizing your communications on a large scale. Contrary to Mailjet, Sendinblue offers several tools to optimize your exchanges: lead scoring, automatic reminders for abandoned carts, and even sending programmed text messages.

Take advantage of unlimited Marketing Automation with Sendinblue, from the Premium plan ($66/month).

Available featuers		Mailjet
Predefined scenarios
Personalized scenarios
Advanced contact segmentation
Lead scoring
Reminder for abandoned carts
Text message marketing automation

The best deliverability for your emails and text messages

With Sendinblue, deliverability is key. Unlike Mailjet, Sendinblue offers testing for the deliverability of your emails on different messaging providers (Gmail, Outlook, Yahoo, etc.). We have a high-level infrastructure to ensure the best deliverability of our shared and dedicated IPs. If your results put your deliverability at risk, you’ll be notified immediately, and can resolve the issue with help of our technical support.

Available features		Mailjet
Dedicated IP		From 150,000 emails
SPF, DKIM and DMARC management

Mailjet's Basic plan might be cheaper than Sendinblue - but it doesn't include segmentation, A/B testing, or marketing automation

Taking Mailjet’s ‘Basic’ plan, it’s less expensive than Sendinblue when compared solely on the basis of number of emails per month. However, this plan, despite its cost effectiveness, does not include any segmentation, A/B testing, or marketing automation functionalities.

If it’s a high engagement rate you’re after then segmentation is something we believe plays a crucial role. That’s why we’ve include advanced segmentation features in all Sendinblue plans – even our ‘Free’ plan.

It’s also worth mentioning that Mailjet’s ‘Basic’ plan doesn’t include A/B testing or Marketing Automation. Both the Sendinblue ‘Free’ and ‘Lite’ plans include A/B testing for email subject lines and marketing automation for up to 2000 contacts. To access these features with Mailjet you need be on their ‘Premium’ plan.

So when comparing offers based on functionalities, Sendinblue and Mailjet have similar pricing. On another note, Sendinblue has multichannel marketing features like SMS, Facebook Ads, Landing Pages, and Chat, which aren’t available with Mailjet.

Emails sent per month		Mailjet
Up to 6,000 emails / mois	Free	Free
30,000 emails / month	$25	$9.65
60,000 emails /month	$39	$18.95
120,000 emails / month	$66	$68.95
350,000 emails / month	$173	$166.95