Hesitating between Sendinblue and Mailjet?

Sendinblue is a comprehensive piece of marketing software that lets you send email campaigns, transactional emails, text messages and use marketing automation. Mailjet was originally conceived as a specialist for transactional emails, so its functional scope is more limited. For example, contrary to Mailjet, Sendinblue allows cross-channel scenarios, incorporating both emails and text messages.

Marketing Automation allows you to get closer to your clients by personalizing your communications on a large scale. Contrary to Mailjet, Sendinblue offers several tools to optimize your exchanges: lead scoring, automatic reminders for abandoned carts, and even sending programmed text messages.

Take advantage of unlimited Marketing Automation with Sendinblue, from the Premium plan ($66/month).

With Sendinblue, deliverability is key. Unlike Mailjet, Sendinblue offers testing for the deliverability of your emails on different messaging providers (Gmail, Outlook, Yahoo, etc.). We have a high-level infrastructure to ensure the best deliverability of our shared and dedicated IPs. If your results put your deliverability at risk, you’ll be notified immediately, and can resolve the issue with help of our technical support.

Taking Mailjet’s ‘Basic’ plan, it’s less expensive than Sendinblue when compared solely on the basis of number of emails per month. However, this plan, despite its cost effectiveness, does not include any segmentation, A/B testing, or marketing automation functionalities.

If it’s a high engagement rate you’re after then segmentation is something we believe plays a crucial role. That’s why we’ve include advanced segmentation features in all Sendinblue plans – even our ‘Free’ plan.

It’s also worth mentioning that Mailjet’s ‘Basic’ plan doesn’t include A/B testing or Marketing Automation. Both the Sendinblue ‘Free’ and ‘Lite’ plans include A/B testing for email subject lines and marketing automation for up to 2000 contacts. To access these features with Mailjet you need be on their ‘Premium’ plan.

So when comparing offers based on functionalities, Sendinblue and Mailjet have similar pricing. On another note, Sendinblue has multichannel marketing features like SMS, Facebook Ads, Landing Pages, and Chat, which aren’t available with Mailjet.