Get More for Your Money with Sendinblue

Marketing & transactional emails all under one roof.

What's the difference between Sendinblue and Mailgun?

Mailgun lets businesses send transactional emails over its email delivery service from the business’ own application (be it their CMS or other system). This is configured through APIs or SMTP endpoints. There is no ‘send’ button on the Mailgun platform.

Sendinblue offers this exact functionality but that’s not all – it’s also a comprehensive email marketing platform. You can customize and send pre-planned email marketing campaigns, as well as send transactional emails, as part of your monthly plan.

Sending emails via a third-party application is easily done with the Sendinblue API/SMTP server or with one of our many custom-built integrations.  Sendinblue integrates seamlessly with most of the best-known systems such as WordPress, Shopify, Zapier, Salesforce, etc. See the full list here.   

Sendinblue vs. Mailgun: Which is the right one for my business?

Mailgun is an email tool aimed at developers and is purposely built with this audience in mind. If you’re not a developer and don’t know much about coding emails, this probably isn’t the tool for you. 

Sendinblue, on the other hand, is a lot more versatile and caters to a wider audience: complete beginners, advanced marketers, and developers. Like Mailgun, Sendinblue offers all the functionality a developer needs including:

  • A powerful email API with access to the entire range of Sendinblue features
  • SMTP server to send transactional emails, set up webhooks, websockets, etc.
  • Detailed documentation

Customize and improve email campaigns with Sendinblue

If you like the idea of managing marketing and transactional emails all under the one roof, Sendinblue lets you do exactly that. The same goes if you’re a small team and don’t want to waste resources hiring a developer or writing more code than you need to.

While Mailgun is a good option for plain-text transactional emails, the possibilities for customizing and improving email campaigns are limited. Their only email design feature is the HTML editor, so expect to spend time coding HTML emails from scratch. 

Email Features Sendinblue Mailgun
Email marketing campaigns
Transactional emails
Customizable email templates
Drag & Drop Editor
WYSIWYG editor
Email automation workflow builder
Send Time Optimization All plans Premium plan
Email client preview
Device preview
Advanced statistics
Heat map for email clicks
Advanced segmentation
Customizable email signup forms

Sendinblue vs Mailgun Pricing: Sendinblue is better value for money

Both services base their prices on the number of emails sent rather than number of contacts stored. 

Sendinblue offers a forever free plan that lets you send up to 300 emails a day, store unlimited contacts, and access most of the main email features. Mailgun offers a three-month free trial on the ‘Flex’ ‘pay as you go’ plan for 5000 emails/month. 

Here’s what to expect when comparing paid plans with similar levels of support. Note that the Sendinblue pricing includes email marketing plus the other features of its all-in-one marketing platform (Marketing Automation, CRM, Facebook ads, Retargeting, etc.). These features aren’t available with Mailgun.

Number of emails sent per month Sendinblue Mailgun
10,000 $25 $35
20,000 $39 $35
50,000 $69 $35
75,000 $99 $80
100,000 $99 $80
150,000 $169 $130
300,000 $289 $255

Pricing plans

…to help you grow your business, not your bill.


Getting started with Sendinblue


Sign up
  • Up to 300 emails per day
  • Unlimited contacts


Perfect for new marketers

Starting at


Sign up
  • Everything in Free, and:
  • Up to 100,000 emails
  • No daily sending limit
  • Email support
  • Lite+ add-on: A/B testing, remove Sendinblue logo, advanced statistics


Best solution for marketing pros

Starting at


Sign up
  • Everything in Lite+, and:
  • Up to 1,000,000 emails
  • Marketing Automation
  • Facebook & Retargeting ads
  • Landing pages
  • Multi-user access
  • Telephone Support


For marketers who need more

Have more advanced needs?

Get quote
  • Everything in Premium, and:
  • Custom volume of emails
  • Priority sending
  • 20+ landing pages
  • Access for 10+ users
  • SSO (SAML)
  • Customer success manager
  • Priority support
  • And more...

Display prices in

Pre-Tax Price

Email deliverability: Land in the inbox with Sendinblue

Sendinblue actively monitors its email servers to ensure the best possible email deliverability. Here are just some of the ways we protect the sender reputation of our shared IP addresses – so you don’t have to worry about deliverability issues.

  • Strict validation process for new users to keep spammers out 
  • Only 100% contact lists are accepted
  • Hard bounce contacts automatically sent to a contact blacklist

Dedicated IPs are available for Sendinblue’s high-volume senders, as is the case with Mailgun.

Scale new heights with Sendinblue's all-in-one sales & marketing platform

Unlike Mailgun, Sendinblue does a whole lot more than just email. It’s also an all-in-one sales and marketing platform with a range of other features to grow your business. 

By centralizing your marketing activities on the one platform, you save time by not having to constantly switch between systems. It’s also a chance to reduce marketing spend by cutting unnecessary tools out of your Martech stack. 

Here’s what to look forward to when you sign up to Sendinblue.

Multichannel features Sendinblue  Mailgun 
SMS marketing
Sales CRM
Facebook Ads
Live Chat
Marketing Automation
Landing Page Builder

Test-drive Sendinblue

Sign up to Sendinblue and send up to 300 emails per day on the free plan.

I'm ready to try it

They prefer Sendinblue

Simple and comprehensive

"What I like best about Sendinblue is the simplicity. I've never watched the free tutorials but I still manage to create email campaigns, do marketing automation, etc. And if you have a question, there's a very responsive team ready to help with whatever you need."

Dollivan C.

The best tool to engage prospects

"Sendinblue is the best tool to reach our prospect clients and to engage current customers with regular updates.

Their support team is very quick to fix things (if any).

Thank you Sendinblue Team."

Sathish Reddy

If you are legit, this is your service

"They screen new contact lists very carefully so their SMTP reputation is very high. That means more emails in people's inboxes. As long as you have a legit email database and not trying to spam folks, this is a fantastic service. A great option for transactional email too."

Dan Campbell

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See for yourself! Enjoy a free trial of Sendinblue and send up to 300 emails per day.

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