Get More for Your Money with Sendinblue

What's the difference between Sendinblue and Mailgun?

Mailgun lets businesses send transactional emails over its email delivery service from the business’ own application (be it their CMS or other system). This is configured through APIs or SMTP endpoints. There is no ‘send’ button on the Mailgun platform.

Sendinblue offers this exact functionality but that’s not all – it’s also a comprehensive email marketing platform. You can customize and send pre-planned email marketing campaigns, as well as send transactional emails, as part of your monthly plan.

Sending emails via a third-party application is easily done with the Sendinblue API/SMTP server or with one of our many custom-built integrations.  Sendinblue integrates seamlessly with most of the best-known systems such as WordPress, Shopify, Zapier, Salesforce, etc. See the full list here.   

Sendinblue vs. Mailgun: Which is the right one for my business?

Mailgun is an email tool aimed at developers and is purposely built with this audience in mind. If you’re not a developer and don’t know much about coding emails, this probably isn’t the tool for you. 

Sendinblue, on the other hand, is a lot more versatile and caters to a wider audience: complete beginners, advanced marketers, and developers. Like Mailgun, Sendinblue offers all the functionality a developer needs including:

• A powerful email API with access to the entire range of Sendinblue features
• SMTP server to send transactional emails, set up webhooks, websockets, etc.
• Detailed documentation

Customize and improve email campaigns with Sendinblue

If you like the idea of managing marketing and transactional emails all under the one roof, Sendinblue lets you do exactly that. The same goes if you’re a small team and don’t want to waste resources hiring a developer or writing more code than you need to.

While Mailgun is a good option for plain-text transactional emails, the possibilities for customizing and improving email campaigns are limited. Their only email design feature is the HTML editor, so expect to spend time coding HTML emails from scratch. 

Email Features		Mailgun
Email marketing campaigns
Transactional emails
Customizable email templates
Drag & Drop Editor
WYSIWYG editor
Email automation workflow builder
Send Time Optimization	All plans	Premium plan
Email client preview
Device preview
Advanced statistics
Heat map for email clicks
Advanced segmentation
Personalization
Customizable email signup forms

Sendinblue vs Mailgun Pricing: Sendinblue is better value for money

Both services base their prices on the number of emails sent rather than number of contacts stored. 

Sendinblue offers a forever free plan that lets you send up to 300 emails a day, store unlimited contacts, and access most of the main email features. Mailgun offers a three-month free trial on the ‘Flex’ ‘pay as you go’ plan for 5000 emails/month. 

Here’s what to expect when comparing paid plans with similar levels of support. Note that the Sendinblue pricing includes email marketing plus the other features of its all-in-one marketing platform (Marketing Automation, CRM, Facebook ads, Retargeting, etc.). These features aren’t available with Mailgun.

Number of emails sent per month		Mailgun
10,000	$25	$35
20,000	$25	$35
50,000	$39	$35
75,000	$66 (Premium)	$80 (‘Growth’)
100,000	$66	$80
150,000	$173 (Premium)	$130 (‘Scale’)
300,000	$173 (Premium)	$255 (‘Scale’)

Email deliverability: Land in the inbox with Sendinblue

Sendinblue actively monitors its email servers to ensure the best possible email deliverability. Here are just some of the ways we protect the sender reputation of our shared IP addresses – so you don’t have to worry about deliverability issues.

• Strict validation process for new users to keep spammers out 
• Only 100% contact lists are accepted
• Hard bounce contacts automatically sent to a contact blacklist

Dedicated IPs are available for Sendinblue’s high-volume senders, as is the case with Mailgun.

Scale new heights with Sendinblue's all-in-one sales & marketing platform

Unlike Mailgun, Sendinblue does a whole lot more than just email. It’s also an all-in-one sales and marketing platform with a range of other features to grow your business. 

By centralizing your marketing activities on the one platform, you save time by not having to constantly switch between systems. It’s also a chance to reduce marketing spend by cutting unnecessary tools out of your Martech stack. 

Here’s what to look forward to when you sign up to Sendinblue.

Multichannel features		Mailgun
SMS marketing
Sales CRM
Facebook Ads
Retargeting
Live Chat
Marketing Automation
Landing Page Builder