Brevo vs. MailerLite: Which is better?

Both Brevo and MailerLite offer free plans and attractive starting prices for their paid packages. However, with MailerLite you’ll have to upgrade to a paid plan once you pass 2,500 subscribers. From there the price will quickly increase as your contact list grows.

Brevo instead charges based on the number of emails you plan to send each month and all plans — including Free — let you store unlimited contacts. The Free plan lets you send up to 300 emails a day, while the Starter plan includes 20,000 monthly emails for just $25. So, although MailerLite is an inexpensive option when you’re starting out, Brevo works out to be a cheaper MailerLite alternative as you grow.

Brevo and MailerLite are both user-friendly email marketing platforms, ideal for beginners. They offer all the features you need to create and send your email campaigns.

However, some of these features are missing from MailerLite’s Free plan. For example, you don’t get access to email templates to help you design email newsletters. And if you’re a more experienced designer wanting to code your own, you can’t use the HTML editor. Their support is at your service only for the first 30 days too.

Another key difference is that, unlike MailerLite, Brevo lets you send transactional emails for password resets and order updates over their SMTP server. For this MailerLite recommends using another service, MailerSend. This means switching between platforms and potentially paying for an additional monthly plan, depending on your sending volume.

Meanwhile Brevo is a complete email marketing service and lets you send both marketing and transactional emails on the same plan. If you need transactional only, we have a dedicated plan for that too, at an attractive price. That way, you only pay for the features you need, when you need them. Ideal for small businesses that want great deliverability!

Both MailerLite and Brevo let you use automation to send subscribers the right message at the right time, with triggers like signups, email link clicks, and dates. You can also add conditions within your workflow to personalize the journey even more.

Aside from sending emails, you can use automation to manage your database by adding or removing contacts from lists or updating their information. However, Brevo offers WhatsApp and SMS marketing in addition.

If you’re just starting out, Brevo has handy workflow templates for common automation scenarios that you can customize to your needs. These include a template for sending abandoned cart emails via seamless integrations with all major ecommerce platforms. This is missing from MailerLite’s platform where you have to create your workflows from scratch. Plus, abandoned cart emails are only possible if you’re using Shopify or WooCommerce.

Brevo is a MailerLite alternative with more advanced automation option. For example, unlike with MailerLite, you can track users’ activity on your website and use it to trigger workflow actions.

Brevo is not just a MailerLite alternative, it’s a CRM suite with built-in multichannel marketing tools to reach customers wherever they are and grow your business. So, you get more for your money than with MailerLite.

Drive online traffic with Facebook ads and a landing page builder, connect with your visitors via live chat, and send time-sensitive messages via SMS, WhatsApp, and customizable push notifications.

Centralize your marketing efforts in one place with Brevo, save time switching between tools, and reduce the cost of your marketing tech stack.