Sendinblue vs. Mailerlite: Which is better?

Sendinblue vs. Mailerlite: Pricing

One of the main differences between Sendinblue and Mailerlite is the pricing model.

Mailerlite pricing is based on the number of subscribers. If you’re a small business with a rapidly growing list, your email bill will increase over time.

Sendinblue pricing is based on the number of emails sent. You can stored an unlimited number of contacts (even on the free plan) and this will not affect the overall cost.

Sendinblue’s free plan lets you store unlimited contacts and send up to 300 emails/day. Mailerlite’s free plan offers 12,000 emails/month for up to 1000 subscribers but this does not include free email templates.

While Mailerlite is an inexpensive option for someone starting out, Sendinblue works out a lot cheaper for high-volume senders.

Sendinblue vs. Mailerlite: Email Marketing Features

Sendinblue and Mailerlite are both easy to use platforms, ideal for beginners. But how do they fare when it comes to more advanced email capabilities?

With Sendinblue you can segment lists at a granular level and install the Sendinblue tracker on your website to trigger complex automation workflows based on webpage behaviour.

Unlike Mailerlite, you can send transactional emails over Sendinblue’s SMTP server. ? This lets you manage marketing and transactional emails all under the one roof, at no extra cost.

Advanced email features	Sendinblue	Mailerlite
Email marketing campaigns
Transactional emails (SMTP server)
Autoresponder (e.g. welcome emails)
Complex automation workflows (based on conditions)
Webpage tracking to trigger workflows
Abandoned cart emails		Shopify & WooCommerce
RSS campaigns
Email templates		All plans except free
Subscription forms
Email client testing
A/B Testing
Send Time Optimization

Sendinblue vs. Mailerlite: Marketing Automation

Turn your business into an automated conversion machine with Sendinblue’s Marketing Automation suite. Maximize efficiency right across the funnel with custom automation workflows.

These can be simple autoresponders (e.g. welcome emails) or complex if/then/else email sequences triggered by website behavior. You can even set up automated lead scoring to monitor lead interest and send messages at exactly the right moment.

Sendinblue’s Marketing Automation is available on the free plan for up to 2000 contacts and then unlimited on the Premium plan ($66/month).

Automation Features	Sendinblue	Mailerlite
Autoresponder (e.g. welcome emails)
Complex automation workflows
Dynamic segmentation
Automated lead scoring
Database automation
Abandoned cart emails		Shopify & WooCommerce
On-page tracking to monitor events
SMS automation
Lead attribution in CRM

Go multi-channel with Sendinblue

Sendinblue is an all-in-one marketing platform with built-in multi-channel tools to help you connect to new customers and grow your business.

By centralizing your marketing efforts in one place, you’ll save time switching between tools and reduce the cost of your marketing tech stack.

Available features	Sendinblue	Mailerlite
Landing page builder
Sales CRM
Facebook ads
Retargeting ads
Live Chat (Widget)
SMS marketing