Sendinblue vs. Mailerlite: Which is better?

Sendinblue's modern, customizable, budget-friendly marketing solution will win you over.

Sendinblue vs. Mailerlite: Pricing

One of the main differences between Sendinblue and Mailerlite is the pricing model.

Mailerlite pricing is based on the number of subscribers. If you’re a small business with a rapidly growing list, your email bill will increase over time.

Sendinblue pricing is based on the number of emails sent. You can stored an unlimited number of contacts (even on the free plan) and this will not affect the overall cost.

Sendinblue’s free plan lets you store unlimited contacts and send up to 300 emails/day. Mailerlite’s free plan offers 12,000 emails/month for up to 1000 subscribers but this does not include free email templates.

While Mailerlite is an inexpensive option for someone starting out, Sendinblue works out a lot cheaper for high-volume senders.

Send a monthly campaign to:  Sendinblue Mailerlite
1000 contacts $25 Free
2,500 contacts $25 $15
5,000 contacts $25 $30
10,000 contacts $25 $50
25,000 contacts $54 $120
35,000 contacts $54 $165
50,000 contacts $69 $210
100,000 contacts $99 $360
Based on Mailerlite monthly pricing 16/07/20.


Getting started with Sendinblue


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  • Unlimited contacts


Perfect for new marketers


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  • All the features of the Free Plan and more:
  • No daily sending limit
  • Email Support
  • Remove Sendinblue logo from emails (Optional)
  • Advanced Statistics (Optional)
  • A/B Testing (Optional)


Best solution for marketing pros


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  • All the features of the Lite Plan and more:
  • Facebook Ads
  • Unlimited Marketing Automation
  • Landing Page Editor
  • Chat
  • Multi-user access


For marketers who need more

Have more advanced needs?

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  • All the features of the Premium Plan and more:
  • 10+ users
  • Managed setup and priority support
  • Dedicated Account Manager
  • Dedicated Infrastructure
  • Priority sending
  • SSO (SAML)

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    Sendinblue vs. Mailerlite: Email Marketing Features

    Sendinblue and Mailerlite are both easy to use platforms, ideal for beginners. But how do they fare when it comes to more advanced email capabilities?

    With Sendinblue you can segment lists at a granular level and install the Sendinblue tracker on your website to trigger complex automation workflows based on webpage behaviour.

    Unlike Mailerlite, you can send transactional emails over Sendinblue’s SMTP server. 🎉 This lets you manage marketing and transactional emails all under the one roof, at no extra cost.

    Advanced email features Sendinblue Mailerlite
    Email marketing campaigns
    Transactional emails (SMTP server)
    Autoresponder (e.g. welcome emails)
    Complex automation workflows (based on conditions)
    Webpage tracking to trigger workflows
    Abandoned cart emails Shopify & WooCommerce
    RSS campaigns
    Email templates All plans except free
    Subscription forms
    Email client testing
    A/B Testing
    Send Time Optimization


    Test-drive Sendinblue

    Get unlimited contact storage and 300 emails/day on our free plan.

    Sign me up!

    Sendinblue vs. Mailerlite: Marketing Automation

    Turn your business into an automated conversion machine with Sendinblue’s Marketing Automation suite. Maximize efficiency right across the funnel with custom automation workflows.

    These can be simple autoresponders (e.g. welcome emails) or complex if/then/else email sequences triggered by website behavior. You can even set up automated lead scoring to monitor lead interest and send messages at exactly the right moment.

    Sendinblue’s Marketing Automation is available on the free plan for up to 2000 contacts and then unlimited on the Premium plan ($66/month).

    Automation Features Sendinblue Mailerlite
    Autoresponder (e.g. welcome emails)
    Complex automation workflows
    Dynamic segmentation
    Automated lead scoring
    Database automation
    Abandoned cart emails Shopify & WooCommerce
    On-page tracking to monitor events
    SMS automation
    Lead attribution in CRM

    Go multi-channel with Sendinblue

    Sendinblue is an all-in-one marketing platform with built-in multi-channel tools to help you connect to new customers and grow your business.

    By centralizing your marketing efforts in one place, you’ll save time switching between tools and reduce the cost of your marketing tech stack.

    Available features Sendinblue Mailerlite
    Landing page builder
    Sales CRM
    Facebook ads
    Retargeting ads
    Live Chat (Widget)
    SMS marketing

    Test-drive Sendinblue

    Get unlimited contacts and 300 emails/day on the Sendinblue free plan.

    I want to try it

    They explain it best

    Mails get delivered with the speed of light!

    "After a not so decent experience with SendGrid, I decided to try out SendInblue, and it was awesome. Mails get delivered in about 2 seconds, the API docs were well laid out, the support team responded on time."

    Read Olufemi's Sendinblue review

    The best newsletter mailing software out there

    "My recommendation: Quit using Constant Contact and MailChimp now, and try Sendinblue. You'll save money. Sendinblue helped us build a substantial database of customer contacts without costing us hundreds of dollars every month."

    Read Marv P.'s sendinblue review

    A complete email marketing solution

    Sendinblue has really great features and keeps every one of its promises. Personally, the software has helped me send out large email campaigns that are different from the usual business emails. When I send offers to my customer database, I know that my message will go straight to my customers' inboxes, not their spam. I can analyze the links my customers click on to find out which emails have the best conversion rates. I can also send text messages. I use the service at least once a month, because it's really helped me to be there for my customers.

    Read Luis G.'s sendinblue review

    Want to try it out?

    You can try Sendinblue for free with up to 300 emails/day to experience the difference.

    I'm ready to try it