Comparing Klaviyo vs. Brevo

Enjoy better pricing for ecommerce marketing and SMB needs
with Brevo

Award-winning email software

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Brevo vs. Klaviyo pricing: A cheaper alternative for
growing businesses

Klaviyo’s pricing is based on the number of contacts stored. Only 250 contacts and 500 email sent are for free. The cheapest Klaviyo pricing plan is up to 500 contacts for $20! So, if you’re a small business looking to grow, be ready for your monthly bill to go up fast. For example, an account with 3,000 email contacts will set you back $70 a month and there’s still a sending limit.

With Brevo, you pay by the number of emails you want to send, with unlimited contact storage at no extra cost. The free plan’s very generous, too: 300 emails daily (that’s 9,000/month) and unlimited contacts. And for just $25 a month you get 20,000 emails to send to unlimited contacts!

Send one email/month to:Brevo Klaviyo
250 contactsFreeFree
3,000 contactsFree$70
5,000 contactsFree$100
10,000 contacts$25 $150
20,000 contacts$25$375
60,000 contacts$49$860
100,000 contacts$69$1,380
250,000 contacts$239$2,300
500,000 contacts$399custom
Based on Klaviyo pricing on 12/18/23.

Brevo for email marketing: Get powerful features without the Klaviyo price tag

Both Brevo and Klaviyo are powerful email marketing platforms. However, these features can come at a hefty price tag with Klaviyo as the size of your email list grows. Even support is not free on there, free users only have email support the first 60 days. Brevo offers an alternative solution for your email marketing, with similar functionality at a fraction of the cost and always free email support for everyone.

Available featuresBrevo Klaviyo
Drag-and-drop editor
Email templates gallery
Email client testing
Email personalization and dynamic content
A/B testing
Send time optimization for individual contacts
Custom signup forms with drag and drop builder
Advanced segmentation (behavioral and contact attributes)
Triggered autoresponders (for signups, purchases, email and website activity, etc.)
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Automation workflows that drive sales

Automation is an essential use case when comparing any other email marketing solution vs Klaviyo. How does Brevo stack up? It offers equal custom options for complex workflows and ready scenarios for fast setup.

  • Behavior-based and website tracking event triggers
  • Branching logic (if/then)
  • Omnichannel: combine email, WhatsApp, SMS, and more!
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Only pay for what you send and get unlimited contacts

Selling on Shopify? Brevo, vs Klaviyo, offers an ecommerce dashboard with product stats, revenue analysis, and insights to improve your marketing efforts.

  • Monitor retention metrics
  • Look into product performance
  • Analyze your revenue

They explain it best

Excellent support

"What stands out is their customer support — even as a free account user, I received personalized, non-canned responses to my queries. This prompt and considerate support especially for minor issues is commendable."

All-in-one marketing

"It’s very helpful for SMEs (small and medium-sized enterprises) to easily interact with their customers even if they are on a small budget. It provides you with an all-in-one email and marketing platform."

Accessible and effective

"Brevo is truly one of the most amazing email automation platforms I've used so far in my organizations. The array of customizations, features, and a user-friendly dashboard saves a lot of time and effort."

Brevo vs Klaviyo: Comparing ecommerce features

With Brevo and Klaviyo you’ll find all the essential functionality for growing your ecommerce businesses, including:

Integrations: Connect with major ecommerce platforms to automatically sync your customer data for more personalized campaigns.

Automation: Easily set up automated campaigns using pre-built workflows for common scenarios, including welcoming new subscribers and chasing abandoned carts. Or craft your own customer journeys from scratch, with the option to add conditions that determine the path each contact should take.

Website tracking: Better target your email campaigns by knowing what each customer is doing on your online store, like products they’ve browsed or bought.    

On top of this, Brevo offers extra multichannel features not available with Klaviyo, giving you even more opportunities to engage with customers: live chat, push notifications, WhatsApp campaigns, landing page builder

Available featuresBrevo Klaviyo
SMS marketing
Live chat
Push notificationsText Marketer plugin
Transactional email and SMS
(e.g. order and shipping messages)
Abandoned cart reminders
Other pre-built automation scenarios
(e.g. welcome, birthday, purchase)
Custom workflows
(including if/then/else conditions)
Customer profiles and history
Campaign conversion tracking
Landing page builder
WhatsApp campaigns
Shopify integration
WooCommerce integration
BigCommerce integration
Magento integration
PrestaShop integration
Shopware integration

Brevo vs Klaviyo:
How to choose?

Over 500,000 customers worldwide

Businesses across industries have built better customer relationships with Brevo.
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  • 4.5
    1,700+ reviews1,700+ reviews
  • 4.5
    1,800+ reviews1,800+ reviews
  • 4.4
    70+ reviews70+ reviews

Ready to grow with Brevo?

Get started with Brevo's Free plan and send up to 300 emails/day with unlimited contact storage.