Digital Marketing Glossary
An email autoresponder is a form of marketing automation software that automatically sends an already prepared email to contacts on your mailing list. The sending of the email is triggered when contacts fulfill certain predefined conditions that can either be characteristic (e.g. date of birth) or behavioral (e.g. contact fills in a subscription form).
A/B testing in terms of marketing is a technique that consists of showing differing elements of the same campaign (e.g. an email campaign with two different subject lines) to different user groups in order to determine which version/approach brings better results and higher engagement from the target group.
An email blacklist (or ‘blocklist’) is a collection of domains and/or IP addresses blocked from sending emails to email users because of spam activity. There are different kinds of blacklists including internal ones run by webmail providers (Gmail, Outlook, etc.), external ones run by security companies (Proofpoint, Barracuda, Cloudmark, etc.), and finally, those managed by non-profit organizations (Spamhaus, SURBL, etc.).
Bulk Email Service
A bulk email service is a company that lets its customers send bulk email campaigns to different lists of recipients. A bulk email service will charge its customers based on criteria such as number of emails sent or number of contacts stored. Sendinblue is a bulk email service. Feel free to check out our pricing plans.
Double opt-in is a system for adding new contacts to your email list that involves collecting an email address through a signup form and sending a confirmation email to that address in order to validate the contact information before adding it to the list. This is also an opportunity to confirm subscriber consent which is an important aspect of GDPR-compliancy.
Email marketing is the act of targeting consumers with a commercial message through email with the goal of driving sales, increasing customer loyalty, or communicating important information. It’s a form of a direct marketing that, in the past, was commonly used to target mass groups of people. However, modern email marketing is based on the priciples of consent, segmentation, and personalization.
Inbound marketing is a marketing strategy that consists of attracting leads through high quality content assets (blog articles, whitepapers, webinars, etc.). The technique works by means of a ‘pull’ method whereby leads are pulled towards you rather than forcing unsolicited advertising material upon them.
A Landing Page is a webpage designed to receive visitors having clicked on a link from another page or marketing campaign. The role of the landing page is to present a product/service and encourage the visitor to carry out a specific action (e.g. a purchase or an email signup) in response to a call to action.
Marketing automation refers to the automation of marketing campaigns in response to predefined ‘trigger’ conditions based on user behavior. Once a condition has been fulfilled, the marketing automation workflow is set in motion. An example of this is a website visitor subscribing to your email newsletter and being sent an automated welcome email.
A newsletter is an email that’s sent on a recurring basis to a list of subscribers. It can be a promotional email designed to highlight the latest newsletter from a brand and/or its products, or it can contain editorial content. No matter how small your business, it’s best to use some form of newsletter software to send your newsletter.