The Foundational Guide to Marketing Automation

Marketing automation can open a world of new opportunity for your business. Why do today what you could’ve automated yesterday?

Drive sales and free up time for your team

What’s a marketer’s worst enemy? Repetitive tasks that make it difficult to focus on the big picture and long term strategy. Hence the core value of marketing automation: the ability to save countless precious hours while simultaneously building better customer relationships. This eBook will teach you everything you need to know about marketing automation and how you can use it for your business. Once you implement your automation workflows, all you will have to do is sit back and watch the results roll in!

Learn about marketing automation in simple but complete sections: from core topics and benefits to advanced use cases!

Understanding marketing automation

Start with the basics: What it is, how it differs from classic email marketing, and what are the benefits.

Setting up automation workflows

Go from understanding what an automation workflow is, to creating your very own scenarios in a matter of minutes!

Advancing to lead scoring and segmentation

Take your automation to the next level by learning how to create lead scoring models, and use dynamic lists for segmentation.

Important questions about marketing automation

Learn the main differences between automation and CRM, and understand how to be GDPR-compliant when automating.

What you will learn from this eBook...

Why adopting marketing automation is important

At a time when consumers’ attention span is shrinking, communications from brands have started to be perceived as more and more intrusive, especially when they are sent indiscriminately and lack personalization. Thanks to marketing automation, you can stand out from your competitors by sending the right message, to the right contact, at the right time.

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The main use cases of marketing automation

There are countless ways that you can use marketing automation to save time, improve your marketing strategy and reinforce customer relationships. The only limit is your imagination! Any marketer looking to improve their customer relationships can achieve this goal with the help of automation.

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Discover why it's the right solution for your business

Marketing automation can have a significant impact on your sales! It helps transform leads into customers, thanks to lead scoring and lead nurturing. It also helps improve email engagement rates thanks to dynamic segmentation by addressing the needs of individual customers at a time when they’re most receptive.

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