Transactional emails are messages sent automatically from an SMTP server following an action on your site. They fulfill precise functions that are necessary for the correct operation of the site. If they are not received instantaneously, the consequences may lead to many customers leaving your business. Some of the main functions these messages serve are:
- Registration and account creation confirmations
- Order confirmations
- Password reset messages
Of course, marketing emails and newsletters are an excellent tool to growing your business, but transactional emails are indispensable. Bulk email marketing campaigns allow you to acquire new customers and build your company's reputation, whereas transactional emails reliably facilitate operational activities on your website for you and your customers.
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How can you improve a process without reliable, relevant, and up-to-date performance metrics? Our solution includes real-time monitoring of all your transactional email KPIs, such as deliverability, click rate, open rate, and more.
Sendinblue SMTP gives you the possibility of personalizing your transactional email templates with dynamic content and design. More importantly, you also benefit from the best possible deliverability for your transactional emails, so you can be sure that an action on your site will always result in an email being sent.
Use the SMTP module interface to access your performance dashboard and records of each email you sent. You can choose from several different options when integrating Sendinblue SMTP into your website:
- Classic SMTP parameters
- Postfix Configuration
- Sendinblue PHP library
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