Don't neglect the importance of transactional emails
Transactional emails are the heart of your customer relationships: order confirmations, payment receipts, and even password reset messages all fall into this category -- and your site depends on them!
Common transactional emails
Transactional emails are messages sent automatically from an SMTP server following an action on your site. They fulfill precise functions that are necessary for the correct operation of the site. If they are not received instantaneously, the consequences may lead to many customers leaving your business. Some of the main functions these messages serve are:
- Registration and account creation confirmations
- Notifications
- Order confirmations
- Invoices
- Receipts
- Password reset messages
- Etc.
Transactional emails require even more attention than marketing emails
Of course, marketing emails and newsletters are an excellent tool to growing your business, but transactional emails are indispensable. Bulk email marketing campaigns allow you to acquire new customers and build your company's reputation, whereas transactional emails reliably facilitate operational activities on your website for you and your customers.
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Your business deserves better than the generic transactional emails included by default in CMS platforms
Native solutions such as Prestashop, Magento, and Woocommerce can be used to launch and implement basic transactional emails, but their added value is rather low. In general, you won't have any means of understanding the deliverability or performance of your emails. However, Sendinblue SMTP offers this functionality and many other additional benefits to enhance your transactional emails.
Monitor performance in real time
How can you improve a process without reliable, relevant, and up-to-date performance metrics? Our solution includes real-time monitoring of all your transactional email KPIs, such as deliverability, click rate, open rate, and more.
Personalize templates and take advantage of optimal and immediate deliverability
Sendinblue SMTP gives you the possibility of personalizing your transactional email templates with dynamic content and design. More importantly, you also benefit from the best possible deliverability for your transactional emails, so you can be sure that an action on your site will always result in an email being sent.
Manage your transactional emails with the Sendinblue SMTP module
Use the SMTP module interface to access your performance dashboard and records of each email you sent. You can choose from several different options when integrating Sendinblue SMTP into your website:
- API
- Classic SMTP parameters
- Postfix Configuration
- Sendinblue PHP library
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