Why schedule an email or newsletter to be sent at a specific time?
- 85% of opened marketing emails are sent during the week, rather than over the weekends;
- Emails sent on Tuesdays and Wednesdays have the highest engagement rates;
- Newsletter emails sent at 10 am or 2 pm are most likely to convert;
- Every contact list is different, so it is important to know how to target each one.
The information outlined above offers a quick glimpse into why send time is so important for promotional emails and newsletters. But, the ideal send time can vary according to many different variables. That's why Sendinblue has developed a feature that allows you to account for this variance and optimize email efficiency while avoiding long hours of research and setup.
Want to give it a try?
Send up to 300 emails/day for free.Sign up free
No credit card. No commitment.
If a specific contact has never received an email campaign from Sendinblue, the optimal send time is based on previous campaign performance for your contact list. The optimal time will be displayed directly under the campaign's scheduled date.
Sendinblue retains information from every email campaign you send, so the optimal time for each contact becomes increasingly accurate as the Send Time Optimization algorithm fine-tunes itself with new data.
Create your campaign
Build your contact list
Optimize your campaign
Get more digital marketing insights from our blog:
Marketing automation is one of the fastest growing tools in terms of adoption among digital marketers because of its ability to scale important one-to-one communications and marketing tasks without any technical skills.Learn more
Automation lets you optimize your customer retention marketing by scaling personalized messages at key points in the customer journey.Learn more
If you’re running an eCommerce store, you’re likely all too familiar with the concept of abandoned carts. But, just in case, let’s quickly cover the basics.Learn more
Sendinblue, a recognized leader in digital marketing software
We have been lauded as a top email marketing solution by all of the major software comparisons and by users around the world