An email is considered to be delivered when it has been received in your recipient's inbox. The deliverability rate also takes into account the circumstances surrounding this delivery: success/failure, reasons for the failure, etc. As such, before even calculating the number of opened messages and clicks, it is essential to calculate how many subscribers actually received your campaign in the first place.Learn more
Improving email deliverability involves several factors :
Sending speed: an email may get lost or delayed (4-5 days) due to intermediate delivery servers that are busy or incorrectly configured
Spam: emails may be automatically marked as spam or junk mail by the receiving email inbox provider
Address accuracy: fake email addresses will produce a hard bounce
Database updates: unsubscriptions, etc.
Sender reputation: if your messages have a high open rate, email inbox providers will be more likely to trust your message. This reputation is linked to our services, as well as to your domain.Learn More
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Running a successful email campaign requires you to first build a contact database that is as clean as possible (with confirmed emails and subscribers). To do this, our newsletter subscription form editor offers a Double Opt-in signup option, allowing you to send your subscribers a confirmation email.
This message has three purposes :
- GDPR compliance
- Preventing invalid addresses from being saved in your database
- Increasing overall deliverability rate
At Sendinblue, we offer all our users shared IPs by default, but we advise some of our clients to use a dedicated IP address for sending higher volumes of emails. This feature offers several advantages:
- Complete control of your sender reputation
- Technical signature configuration with the sending subdomain you've established (SPF, DKIM, and DMARC authentications).
- Certification services (SenderScore Certified, Goodmail, etc.) often require a dedicated IP address. This makes it easier for your messages to pass through anti-spam filters.
- Easier to be white-listed with Yahoo, AOL, and Hotmail.
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Get more digital marketing insights from our blog:
This guide will take you through the steps of how to create a newsletter that your customers will love and keep them coming back for more.Learn More
Struggling to find good email newsletter design examples to inspire you? We’ve got you covered!Learn More
Download our newest newsletter templates to start sending your subscribers and customers the information that matters most for building relationships and driving sales!Learn More
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