See what works and what doesn't in your email
Use this data to improve your next campaign by working harder on the CTAs that lie in the cold spots of your emails and placing your links in the hot spots.
Still not totally familiar with heat maps?
Heat maps are a useful tool in web marketing to visualize the engagement path of readers in a newsletter-type email by tracking clicks and aggregating them in a visual way.
Heat maps can also show you whether individual readers have seen a specific element in your email without the need to track the entirety of its content.
Get a detailed look at what your readers find interesting in your emails
Never send another ineffective email; the heat map will tell you what you need to know.
Identify the areas with the most views and most clicks in your emails.
Take the time to analyze your email performance.
Use the heat map data to optimize your campaigns for better performance on your KPIs
You can easily make meaningful changes in your email campaigns using data from the heat map
Modify the content or position of less-popular areas for which you want to boost engagement, modify your links, and continue to iterate until the heat map shows you what you want to see!
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