Custom KPIs / Indicator Tracking

Custom KPIs / Indicator Tracking

To help you monitor your business more easily, SendinBlue allows you to define your own custom KPIs. These personalized metrics, or 'calculated formulas', are created by performing calculations on multiple existing transactional fields (order ID, order amount, etc.). To build the formula of your choice, simply use the operators COUNT, SUM and IF with the existing fields.

For example: If your orders, indexed by NUMBER_ORDER, have a DATE and an AMOUNT, COUNT[NUMBER_ORDER,AMOUNT,>,50] will count the number of orders greater than $50. See the Calculated Formulas Tutorial for more information.

These metrics will appear directly on your dashboard. They will allow you to more accurately measure the impact of your email marketing campaigns on your business.

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