Find out why your newsletter send time is so important

The content and personalization of marketing emails and newsletters is very important. But if your emails are never opened, the content will have little effect. To optimize open and click-through rates for your emails, you need to choose the best send time so your customers actually see your message.


What is the best time to send your newsletter?

Why schedule an email or newsletter to be sent at a specific time?

  • 85% of opened marketing emails are sent during the week, rather than over the weekends;
  • Emails sent on Tuesdays and Wednesdays have the highest engagement rates;
  • Newsletter emails sent at 10 am or 2 pm are most likely to convert;
  • Every contact list is different, so it is important to know how to target each one.


SendinBlue helps you to identify the best send time

The information outlined above offers a quick glimpse into why send time is so important for promotional emails and newsletters. But, the ideal send time can vary according to many different variables. That's why SendinBlue has developed a feature that allows you to account for this variance and optimize email efficiency while avoiding long hours of research and setup.


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Use SendinBlue's Send Time Optimization to send your emails at the optimal time for each contact

You choose a date, and we choose the best time to send your message to each of your recipients. This helps you to save time to focus on other important tasks. Our algorithmic feature researches and determines the send time that will generate the most engagement for your campaign using machine learning. Your emails will then be sent at the predicted time for each contact over the course of 24 hours.


How does send time optimization work in practice?

If a specific contact has never received an email campaign from SendinBlue, the optimal send time is based on previous campaign performance for your contact list. The optimal time will be displayed directly under the campaign's scheduled date.

SendinBlue retains information from every email campaign you send, so the optimal time for each contact becomes increasingly accurate as the Send Time Optimization algorithm fine-tunes itself with new data.


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Want to give it a try?

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