Why schedule an email or newsletter to be sent at a specific time?
- 85% of opened marketing emails are sent during the week, rather than over the weekends;
- Emails sent on Tuesdays and Wednesdays have the highest engagement rates;
- Newsletter emails sent at 10 am or 2 pm are most likely to convert;
- Every contact list is different, so it is important to know how to target each one.
The information outlined above offers a quick glimpse into why send time is so important for promotional emails and newsletters. But, the ideal send time can vary according to many different variables. That's why SendinBlue has developed a feature that allows you to account for this variance and optimize email efficiency while avoiding long hours of research and setup.
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If a specific contact has never received an email campaign from SendinBlue, the optimal send time is based on previous campaign performance for your contact list. The optimal time will be displayed directly under the campaign's scheduled date.
SendinBlue retains information from every email campaign you send, so the optimal time for each contact becomes increasingly accurate as the Send Time Optimization algorithm fine-tunes itself with new data.
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