The success of an email campaign is measured in large part by its open rate and click rate. A well-segmented contact list can quickly multiply these metrics through more targeted sending. The more a contact feels like an email was intended specifically for them, the more likely they are to open or click!
With successful, customized segmentation, each reader will receive an email that relates much more closely to their personal needs or interests. Email segmentation gives a closer, more human face to your campaigns and to your entire brand, resulting in more credibility among your contacts.
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The powerful SendinBlue segmentation engine is ideal for managing all your contacts with a steady hand. You can easily separate and divide up your contacts, then regroup them into new lists that are relevant for sending.
To obtain even more personalization in your emails, you can segment your contacts according to socio-demographic information such as gender preference, place of residence, or employment. Additionally, you can segment based on behavioral criteria, which includes clicks and visits to specific elements or pages of the site, or information about past purchases or email engagement.
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