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Segmentation is at the foundation of every successful marketing strategy

By skillfully implementing contact segmentation on your email lists, you can optimize your open and click rates, further personalize relationships with the public, prospects and customers, track the metrics and KPIs of different marketing strategies

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Multiply the number of email openers and clickers

The success of an email campaign is measured in large part by its open rate and click rate. A well-segmented contact list can quickly multiply these metrics through more targeted sending. The more a contact feels like an email was intended specifically for them, the more likely they are to open or click!

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Create a more direct and personalized relationship with your contacts

With successful, customized segmentation, each reader will receive an email that relates much more closely to their personal needs or interests. Email segmentation gives a closer, more human face to your campaigns and to your entire brand, resulting in more credibility among your contacts.

segmentation-contacts

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Send more successful email campaigns with segmentation

This complete, precise, and efficient segmentation engine is one of the core assets in SendinBlue. With this tool, you can easily define several rules to classify, select, and filter your contacts more precisely.

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Segmentation also involves grouping similar email contacts

The powerful SendinBlue segmentation engine is ideal for managing all your contacts with a steady hand. You can easily separate and divide up your contacts, then regroup them into new lists that are relevant for sending.

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Segment by demographic and behavioral criteria

To obtain even more personalization in your emails, you can segment your contacts according to socio-demographic information such as gender preference, place of residence, or employment. Additionally, you can segment based on behavioral criteria, which includes clicks and visits to specific elements or pages of the site, or information about past purchases or email engagement.

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Efficiently segment your contacts
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Efficiently segment your contacts

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Efficiently segment your contacts

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