personalized emails

Increase open rates with personalized messages

Adding personalization to your emails can help you increase your open rate by 26%! What are you waiting for? SendinBlue offers you a simple and effective tool to get you started!

personalized emails

Implement dynamic personalisation

Dynamic personalization helps you use the information that your subscribers entrusted you with when they subscribed to your newsletter. Thanks to this functionality, you can easily insert the information from your contact database into the content of your emails.

Examples of attributes you might use include:

  • last name
  • first name
  • gender preference
  • date of birth
  • and much more: after all, you manage the subscription form yourself, so you can decide what information you want to collect!

personalized emails

Personalize your email subject lines

By addressing your subscriber directly by their first name in the subject line of your email, you can increase your open rate by 26%. All you need to do is add {FIRSTNAME} to your subject line and your subscriber's name will automatically be added to the subject line!

personalized emails
dynamic personalization

Take it one step further with attribute conditions

You can go even further by personalizing your message based on conditions related to contact attribute information from your database. This function is very useful because it allows you to send several different emails from the same campaign.

dynamic personalization

Learn more about attribute conditions

Attribute conditions help you use different text, figures, or dates based on the attributes of contacts in your list. This enables more precise personalization rules to give your subscribers the impression that you're talking directly to them. For example, if the receiving contact is a woman, you can use female pronouns or discuss offerings and topics that are relevant to women in your message. Conversely, if your message is being sent to a man, you can adapt the content to be more relevant to a male reader.

personalized emails

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An example of a successful personalized email

Does all this still sound a little vague and you're looking for something more concrete to demonstrate this functionality? The following example should ultimately convince you to start personalizing your emails from today!

personalized emails

Effective advertising for your ecommerce shop

You have an upcoming seasonal sale and you decide to host a private event a few days before for your most loyal customers. The information you have on your customers includes: first name, last name, gender, and purchases in euros. You want to invite all the customers who have made purchases exceeding €150 to your private event, while all other customers will simply receive an invitation to the regular sale.

personalized emails

The different conditions to integrate into your personalized email

Begin by personalizing your subject line with your contact's first name. You should also give readers a preview of the content of your message in the subject line. "Hey {FIRSTNAME}, get ready for {IF,PURCHASE,>,150}{our private summer sale event!} {IF,PURCHASE,<,150}{our summer sale!}" In the body of your email, you can personalise your message even more, or completely change it altogether. The advantage: you only have to send one email, saving you precious time!

personalized emails

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Send a personalized email to boost engagement
Send a personalized email to boost engagement
Send a personalized email to boost engagement
Send a personalized email to boost engagement

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Send a personalized email to boost engagement

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As of May 25, 2018, the GDPR has entered into effect, creating new laws around how businesses process and manage the personal data of clients.

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Want to give it a try?

Send up to 300 emails/day for free.

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