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Essential tests to to verify email deliverability

Before sending any email campaign, it is important to perform the following two tests: sending a test campaign to a list of contacts and testing the inbox of the most common email providers


Send your email campaign to a list of test contacts

Create a list of test contacts to receive a preview of your email campaign before sending to the intended recipients. We recommend adding addresses from different email providers (Gmail, Hotmail, Yahoo, etc.) to this list, thereby allowing you to verify if the emails are arriving and rendering properly.


Perform an inbox test

During campaign creation, SendinBlue lets you perform email delivery tests to the main email providers. This lets you quickly identify your reputation with them and any potential problems you might have delivering to a specific provider before sending a bulk email campaign to a large list of contacts.


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Learn about the importance of testing your email deliverability

Deliverability rate is crucial to the success of your email marketing campaigns. The goal is to prevent your emails from landing in the dreaded trash bin or being marked as spam.


Reduce the possibility of being flagged as spam

Using an email campaign sending platform does not guarantee that every email you send will land in the inbox; this also depends on the sender. Users can mark newsletters they find uninteresting or lacking in value as spam, which is why you also need to make sure you create an engaging subject line and attractive email design, while also including valuable content for the reader


Optimize the deliverability of your emails

To start, refrain from adding any invalid email addresses and set up a double opt-in process for adding new subscribers. Once you have a list of contacts, SendinBlue helps you keep things organized and clean by creating a “blacklist” of all the contacts who choose to unsubscribe from your emails or produce hard bounces, eliminating them from the statistics and receiving emails in the future. This will give you a cleaner contact database, increasing the overall deliverability of your emails.


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Send up to 300 emails/day for free.

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