Create a list of test contacts to receive a preview of your email campaign before sending to the intended recipients. We recommend adding addresses from different email providers (Gmail, Hotmail, Yahoo, etc.) to this list, thereby allowing you to verify if the emails are arriving and rendering properly.
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Using an email campaign sending platform does not guarantee that every email you send will land in the inbox; this also depends on the sender. Users can mark newsletters they find uninteresting or lacking in value as spam, which is why you also need to make sure you create an engaging subject line and attractive email design, while also including valuable content for the reader
To start, refrain from adding any invalid email addresses and set up a double opt-in process for adding new subscribers. Once you have a list of contacts, SendinBlue helps you keep things organized and clean by creating a “blacklist” of all the contacts who choose to unsubscribe from your emails or produce hard bounces, eliminating them from the statistics and receiving emails in the future. This will give you a cleaner contact database, increasing the overall deliverability of your emails.
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