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Use A/B testing to create a winning email marketing strategy

Subject line A/B testing is the best way to significantly improve your open rates. You'll get a precise picture of what works best for your audience, so you can optimize your future campaigns.

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A/B test your subject line in a few easy steps:

  • Prepare two email subject lines when you create your campaign
  • Our tool selects a cross section of your recipients and divides it into two groups
  • Half of the cross section will receive your newsletter with the A version of the subject line, the other will receive the B version.
  • The winning version will be determined according to the highest rate of clicks or opens, and will be sent to the remaining recipients.

Manage your campaigns carefully to improve their performance

Let A/B testing add a new dimension to your email marketing campaigns

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Performance reports for each campaign

  • Precise measurement of your engagement goals
  • Personalization of performance criteria
  • A campaign management dashboard that includes A/B testing performances
  • Free documentation of management tips from your A/B test

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A/B testing: continuous improvement of your campaigns
A/B testing: continuous improvement of your campaigns
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A/B testing: continuous improvement of your campaigns

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A/B testing: continuous improvement of your campaigns

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