Leveraging the power of Email Marketing as a Media & Publishing company

With the highest return on investment in the marketing mix and an unbeatable time-to-value, email marketing is without a doubt the best ally of publishing companies, as it is one of the most powerful tools they can leverage to increase revenue

When it comes to navigating a world full of content, your subscribers value your emails...

With the time subscribers spend consuming online content heavily increasing, and the fierce competition in the media & publishing industries, it is crucial for companies to have a solid cross-channel marketing strategy. Year after year, and with the highest ROI in the marketing mix, email still proves to be the ideal channel to drive conversions for media businesses. If like the majority of companies in the industry, you are operating on a subscription model, email marketing can become the most effective channel to communicate with any amount of subscribers who’ve chosen your media!

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    and access three simple but comprehensive chapters to understand:

    The most effective tactics to build a solid and engaged audience

    Consolidating a good contact list from day one is important since it will determine the number of engaged subscribers in your database and therefore your reputation as a sender! Understand what the best ways are to connect with your visitors from the first time they come to your site to later turn them into loyal paying subscribers!

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    A deep dive in how to use dynamic segmentation for more powerful campaigns

    Discover how a powerful contact segmentation tool like Sendinblue can help you take your marketing campaigns to the next level. Use your subscribers’ data strategically to keep them engaged at every step of their journey!

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    Discover how to drive retention and loyalty with in-life engagement

    Having an extensive content library can be overwhelming for any given subscriber. Use email marketing and automation to guide them and show them the most relevant content based on their personal preferences and build loyalty along the way

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    Unlock the potential of email marketing for growing your subscriber base and increase your engagement by learning:

    Why email marketing is essential for media and publishing companies

    How to optimize your channels to grow your lists

    How to set up effective campaigns to drive new subscriptions and retain loyal customers

    How to use contact segmentation strategically to power your campaigns

    Get your copy now!

    And make email marketing the best ally of your publishing company today!

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