The complete guide to email marketing for ecommerce

With increasing competition, ecommerce businesses are working harder to retain their customers and acquire new ones. This is where email marketing comes in. An unbeatable ROI and almost limitless potential for personalization and automation make advanced use of email a cornerstone of ecommerce marketing.

Email marketing: going beyond a weekly newsletter!

Ecommerce brands and retailers should leverage the power of email marketing to engage their audience outside the limitations of their storefront to increase loyalty and customer value. Email marketing can provide a unique competitive advantage to target audiences finely, personalize the customer experience and educate about products.

    Get the eBook in your inbox

    Sendinblue will only use your personal information to provide the product or service you requested and contact you with related content that may interest you. You may unsubscribe from these communications at any time. For more information on unsubscribing and how we protect and respect your privacy, check out our Privacy Policy.

    Download the ebook

    and access three simple but comprehensive chapters to understand:

    The importance of email marketing for ecommerce

    Email is the channel with the highest ROI of the marketing mix, generating on average $44 for $1 invested. Besides being cost-effective, it’s reliable and an owned channel that’s not dependent on Facebook and Google.

    Download now

    How to enhance the customer journey and personalize the customer experience

    Explore each step of the customer journey and discover all the tactics that you can employ utilising email and beyond. From engaging welcome emails, advanced customer segmentation for ecommerce, to creating an action plan to re-engage lost customers, we help you define what is the right approach for your ecommerce business

    Download now

    Best practices for ecommerce email campaigns

    Understand the importance of branding and educational content. Learn how to ensure high deliverability, open and conversion rates and other key metrics to track success.

    Download now

    The future of ecommerce

    Dive into the up-and-coming trends in ecommerce, from consumer preferences to privacy concerns

    Download now

    Learn how to map the customer experience to keep your customers coming back! Download this guide to understand:

    What's the right tech stack to power your email marketing strategy

    How the right data can power personalization through email and other channels

    How to optimize the post-purchase experience and other steps in the journey

    How to do advanced segmentation of your customers

    How to nurture your customers and drive more value from them

    How to leverage email automation for cross and up-selling

    Get your copy now!

    And reap the benefits of email marketing for your store and your customers.

    Download now