WhatsApp is the most used messaging app in the world, according to Statista, winning over WeChat, Facebook Messenger, and Telegram by a wide margin.
No doubt you want to enjoy the benefits of WhatsApp marketing. It’s one of the best digital marketing strategies for connecting with your prospects and boosting customer engagement.
Despite the abundance of available solutions for WhatsApp marketing, choosing the right platform isn’t easy. Some tools are cheap and easy to use, but they don’t allow for scaling. Others meet the needs of growing businesses, but get expensive too fast.
With that in mind, we’ve reviewed the 10 best WhatsApp marketing tools and highlighted their pros and cons to help you make an informed decision.
Table of contents
- What is WhatsApp marketing software and why do you need it?
- What to look for in a good WhatsApp marketing software
- Best WhatsApp marketing software comparison table
- The 10 best WhatsApp marketing software
- Best practices for WhatsApp marketing
- Whatsapp marketing software: FAQs
- Choosing the best WhatsApp marketing software for your business
What is WhatsApp marketing software and why do you need it?
WhatsApp marketing software refers to any software that offers a convenient way for businesses to send marketing messages to customers and subscribers via WhatsApp.
Up until recently, WhatsApp had limited marketing functionality on its WhatsApp Business app. That’s why WhatsApp released an API, called WhatsApp Business Platform. It offers advanced business functions, expanding the WhatsApp marketing offer.
However, an API doesn’t have its own interface for you to work with, it just connects two programs. So you need a WhatsApp marketing software provider to give you access to an interface to create, manage, and send WhatsApp messages without coding. It’s usually a marketing platform where you can also manage contact lists and track campaign performance.
WhatsApp marketing software differs in the way they handle different types of messages, their integration with WhatsApp, and pricing. We’ll explore the top providers to help you choose yours.
What to look for in a good WhatsApp marketing software
There are plenty of tools offering WhatsApp bulk messaging software. What functionality should you be looking for in the first place?
These are three main criteria distinguishing top WhatsApp marketing software:
- Easy integration via embedded signup – implementing WhatsApp Business API can be a headache if your WhatsApp marketing tool doesn’t offer native integration.
- User-friendly campaign creation, validation, scheduling, and status monitoring – to justify the investment, an app should also offer features for easy WhatsApp campaign management.
- No extra fees for licensing/setup – a cost-effective solution will charge only for messages sent.
Best WhatsApp marketing software comparison table
Let’s see how the selected WhatsApp bulk message senders compare.
| Solution | Best for | Free plan | Pricing |
|---|---|---|---|
| Brevo | Businesses of all sizes | Yes | Pay for messages only |
| WATI | Small business | No | From $59/month |
| NovoChat | Ecommerce | Free trial | From $25/month |
| Ameyo | Entreprise | No | No data |
| respond.io | Small and mid-sized business | No | $99/month |
| Bird | Small and mid-sized business | Yes | Conversation-based ($0.025/marketing conversation) |
| twilio | Small and mid-sized business | Yes | Conversation-based ($0.025/marketing conversation) |
| WebEngage | Mid-sized business and enterprise | No | No data |
| WhatSender | Small business | Free trial | From $3/month |
| Whatso | Businesses of all sizes | Free trial | From $59/year |
The 10 best WhatsApp marketing software
Disclaimer: This article covers the the best WhatsApp marketing platforms, including our own platform, Brevo. We strive to be objective. Our suggestions are based on our own research and experience. We do not earn commissions from any links in this article.
1. Brevo: the best bulk WhatsApp marketing software
Brevo is an official Meta Business Partner and WhatsApp Business Solution Provider.
It works as a WhatsApp marketing software and offers the full range of WhatsApp Campaigns.
On top of being a comprehensive CRM suite with full email marketing functionalities, transactional email, SMS sending, Brevo also lets you send bulk WhatsApp marketing campaigns, all from one interface.
As a WhatsApp bulk sender software, Brevo gives you access to the WhatsApp API within its own platform. This means you can create and send campaigns, and manage WhatsApp contact lists without the technical skills usually required to work with APIs.
Reasons to choose Brevo as your WhatsApp bulk messaging software
- Seamless API integration — activate WhatsApp Campaigns in minutes without coding skills
- The embedded signup connects your WhatsApp Business Account and Brevo’s interface fast and easy
- Inside Brevo, it's easier to create message templates (incl. multimedia), get them approved, schedule them as well as manage WhatsApp subscribers
- Interactive messages with quick reply buttons available
- You can add WhatsApp messages to multichannel automation flows
- You can use automatic replies for incoming customer questions
- You can receive inbound messages too!
- Choose from existing templates or create new ones with an easy WYSIWYG editor
- Brevo’s signup forms also work for building a WhatsApp contact list, and you get a place to store and manage all the subscribers
- You can monitor template status and WhatsApp marketing campaign performance directly from Brevo
- Email, SMS marketing and WhatsApp marketing in one place — and can be combined in multichannel automated series any way you want (for example, mix all three to recover abandoned carts)
- Over 100 languages and countries supported
- No license fees to use WhatsApp Campaigns – only pay for message credits
It's a great service
It's a great service, works just great in our company, email campaigns, WhatsApp integration, SMS campaigns, API for several services, overall it's a great service for any company. The support is also really good, they answer fast and always give a solution.
Victor H.,
Brevo user
"Simple, fast and intuitive"
"I really appreciate the simplicity and ease of creating and sending campaigns. The intuitive design makes it incredibly straightforward to get a campaign up and running without any hassle. This smooth process allows me to focus more on crafting the right message rather than spending time on technical setup, which is a huge advantage."
Rasmus A.,
Marketing manager
Brevo pricing
You can run WhatsApp campaigns on any Brevo plan, even the free one. No license or setup fees, no minimum usage. Pay only for the number of messages you send. The price per message depends on the country code and is regulated by WhatsApp session rules.
For instance, sending 1,000 WhatsApp messages to recipients in India costs ₹962.6 ($12.67) and $31.59 to the US.
2. WATI
WATI is a WhatsApp API partner for bulk messages, broadcasts, and customer communications.
WATI offers user-friendly features for non-technical people. By using a simple interface and a drag-and-drop builder, you can create customized messages for your WhatsApp campaigns. And if you’re tech-savvy, you can access WATI API Gateway.
The platform is fully focused on WhatsApp, which is both good and bad for its users. If you don’t need omnichannel marketing features, you’ll enjoy advanced features for running WhatsApp campaigns inside the app. If you need a platform for sending WhatsApp bulk messages occasionally, investing in a dedicated solution, like WATI, doesn’t make sense.
WATI pricing
WATI offers three plans you should choose from to use its services: the Growth plan costing $59/month, the Professional plan for $119/month, and the Business plan priced at $279/month.
One conversation equals unlimited notifications sent to one user within a 24-hour window after the first interaction. Once you reach the limit, you’ll be paying a certain fee per every conversation. The cost per conversation depends on the country.
3. NovoChat
NovoChat is a multichannel chat marketing platform for ecommerce companies. It integrates with WhatsApp, Messenger, Telegram, and LINE. Broadcast message campaigns are only available on WhatsApp and Messenger.
The platform offers integrations with Shopify and EasyStore allowing users to promote new products with marketing messages. The NovoChat dashboard provides real-time performance metrics, like the number of read and replied messages, total clicks, and revenue earned.
NovoChat pricing
NovoChat offers a 7-day free trial and four pricing plans:
- Starter: $25/month
- Pro: $150/month
- Business: $250
4. Ameyo
Ameyo is customer experience software offering contact center tools and chatbots. Ameyo is one of the providers of WhatsApp Business API offering users to tap into advanced customer service and mass marketing.
On its dashboard, It displays information on performance metrics as well as its graphical representation to help users visualize the data.
As a sophisticated contact center solution, Ameyo is a good choice for customer support and service teams.
Ameyo pricing
Ameyo doesn’t provide pricing information publicly.
5. Respond.io
Respond.io is business messaging software streamlining communications through text messages, WhatsApp, email, social media, and website widgets.
Previously, Respond.io provided WhatsApp API access via WhatsApp Business Partners (BSPs), like 360dialog. Once you connected your API to the Respond.io account, you could reach your target audience with broadcasts and personalized messages on WhatsApp.
However, Respond.io stopped supporting other WhatsApp BSPs in November 2024. They now offer their own WhatsApp Business Platform API.
They also offer a WhatsApp Business Calling API feature for user-initiated voice calls (in beta as of May 2025).
Respond.io pricing
Respond.io offers a 7-day free trial. Paid plans include the following:
- Starter: $99/month
- Growth: $199/month
- Advanced: $349/month
- Enterprise: Custom
6. Bird (formerly MessageBird)
Bird (formerly MessgeBird) is an omnichannel communications platform and CRM offering simple no-code solutions for non-tech people and a collection of robust APIs for developers. The company is an WhatsApp Business Partner.
Bird offers a user-friendly Flow Builder for creating and broadcasting WhatsApp template messages to your existing and potential customers. With the Template Manager, you can also build, save, and re-use customizable, pre-approved message templates.
Apart from integrating with WhatsApp Business API, Bird offers tools for bulk SMS sending, email marketing, Instagram messaging, and more. It’s a powerful solution for companies willing to manage customer communications across various channels in one place.
Bird pricing
Bird offers specific pricing tiers for their WhatsApp Business API, charging only conversation fees. The first 1,000 conversations each month are free.
Bird charges the following for business-initiated mesages:
- Authentication: $0.0135 per conversation
- Marketing: $0.025 per conversation
- Utility (i.e. transactional messages): $0.004 per conversation
7. Twilio
Twilio is a communication software offering APIs for WhatsApp messaging, SMS, voice calls, and email.
Twilio’s Content API facilitates multichannel marketing by enabling rich content that is automatically optimized for each channel you want to broadcast to. However, each channel is a part of a separate plan. So you should calculate the total price first before you choose Twilio as your marketing communications platform.
Twilio is a good platform for tech-savvy experts willing to build a sophisticated communication platform. Otherwise, you’d better choose a less complex solution.
Twilio pricing
To set up and use WhatsApp Business API, you don’t need to buy a subscription-based plan. Twilio charges based on both Meta's conversation-based pricing and their per-message fee.
Pricing varies due to the type of conversation.
- Utility (i.e. transactional messages): $0.004 per conversation, $0.005 per message
- Authentication: $0.0135 per conversation, $0.005 per message
- Marketing: $0.025 per conversation, $0.005 per message
- Service (i.e. user-initiated): $0.00 per conversation, $0.005 per message
8. WebEngage
WebEngage is another marketing automation software. It offers tools for running push, in-app, SMS, on-site, web push, email, Facebook, Instagram, and WhatsApp campaigns.
On the downside, there’s no direct integration between WedEngage and WhatsApp. You’ll need to choose a WhatsApp Server Provider first and then connect it to your WebEngage account.
Mid-sized businesses and enterprises choose WebEngage for a combination of advanced customer data management and omnichannel marketing features, but it’s not a go-to solution for small businesses.
WebEngage pricing
WebEngage has four pricing plans differing in the number of monthly active users and access to advanced features. However, WebEngage doesn’t provide pricing information publicly.
9. What-Sender
What-Sender is a cheap extension for sending bulk WhatsApp messages. Its interface is not even half as sleek as other tools on this list, but you can’t complain about it given the low price and zero limitations.
What-Sender is not an official WhatsApp Business Partner, and we would recommend being careful with it.
What-Sender pricing
What-Sender charges $3/month for unlimited message sending and up to five WhatsApp accounts per subscription. There’s also a free 30-day trial for those who want to explore What-Sender’s features.
10. Whatso
Whatso is a dedicated WhatsApp marketing platform.
They offer a variety of features for bulk WhatsApp sending. This includes contact management, campaign design, and various messaging options.
Its a good choice for small businesses looking for a cost-effective WhatsApp marketing tool.
Whatso pricing
Whatso offers a free trial that allows you to send up to 100 messages.
You can pay either yearly or quarterly. Here are their annual pricing plans:
- Starter: $59/year
- Professional: $65/year
- Enterprise: $69/year
Best practices for WhatsApp marketing
Here are best practices you should follow in order to get the most out of your WhatsApp marketing campaigns.
- Get explicit opt-In consent: Use landing pages, lead forms, or click-to-WhatsApp ads to collect user consent before messaging.
- Comply with privacy laws and WhatsApp anti-spam guidelines: Be clear on how user data is collected, stored, and used. Stay compliant with GDPR, CCPA, and WhatsApp Business policies.
- Personalize your WhatsApp campaigns: Add contact names or otherwise use previous interactions and product preferences to tailor your communication.
- Always provide value: Share offers, order updates, reminders, or useful content relevant to each user.
- Make it easy to opt-out: Offer clear unsubscribe options like “Reply STOP to opt out.”
- Analyze the results: Track open/read rates, response rates, opt-outs, and conversions. Use A/B testing to optimize your campaigns.
Whatsapp marketing software: FAQs
Choosing the best WhatsApp marketing software for your business
There are many WhatsApp marketing tools on the market but some offer a full marketing suite, not just message sending. Access WhatsApp Campaigns even on Brevo’s free plan.
