2 thoughts on “What is Marketing Automation? Everything You Need to Know

  1. Wow. Thanks so much for an explanation. It seems like a really cool way to engage with the subscribers. I’m new to marketing automation and I’m currently comparing the tools. What should I pay attention to? I’m considering getresponse.

    1. Hi Blair,

      When considering marketing automation tools, there are a number of things to pay attention to.

      The most obvious is price — you don’t want to immediately break your bank and try something new. Many email marketing providers only include marketing automation for high-level subscription plans, which means you will have to pay more if you want to use marketing automation. This usually means you pay a lot more than you need to for email marketing, just so you are able to get the full functionality of the marketing automation as well.

      Another would be integrations. What tools do you already use (WordPress, WooCommerce, CRMs, etc.)? This is very important because if you are able to integrate your new marketing automation tool with all of your other work tools, it will be much more effective.

      Most of the available marketing automation platforms (including GetResponse) are comparable with SendinBlue on features, so I would recommend comparing on the two criteria above.

      SendinBlue offers a free account, which includes all of the features for marketing automation. Account levels and pricing are only limited by email volume instead of the size of your contact list, so it is easier to grow your business without making changes to your plan.

      We also offer integrations with many tools out there. To learn more, check out our integrations page (https://www.sendinblue.com/plugins/).

      Hope this helps! Please let me know if you have any other questions.


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