April 5, 2024

101 Summer Email Subject Lines to Spark Conversions This Season

Reading time about 6 min

Add some spark to your summer email marketing campaigns with these eye-catching email subject lines.

Temperatures are rising and days are getting longer, which means summer is in full swing.

We’ve put together a list of the hottest summer email subject lines to help you boost open rates, drive sales, and spark conversations during these sizzling months.

General summer email subject lines

No matter your business goals, these general summer email subject lines are sure to get your subscribers excited about fun in the sun.

  • Summer’s finally here
  • Say hello to summer
  • Summer has arrived
  • Here comes the sun
  • Summer never looked so good
  • Dive into summer
  • Summer is now served
  • Your summer escape
  • Soak up the sun
  • Meet your new summer loves
  • Are you ready for summer fun?
  • Dog days of summer are here

Further reading: Summer Email Inspiration: 10 Best Summer Newsletter Ideas to Boost Sales

Summer sales email subject lines

Summer sales can be a boon for ecommerce. Use these sizzling subject lines to entice readers and fuel your summer email marketing strategy.

  • Summer sale: up to 50% off
  • Today only: BOGO free summer swimwear
  • Get $25 off all summer essentials
  • Up to 30% off all suncare
  • Summer flash sale: 2 suits for the price of 1
  • A gift for you: $10 off summer beauty
  • Summer sale ends tomorrow
  • Limited time only: Free shipping on all summer styles
  • Summer weekend sale starts now
  • Save 60% off summer clearance
  • These summer savings are too hot to handle
  • Fire up the grill with these sizzling summer deals
  • BOGO half off our beach essentials
  • Get 40% off our Spring-Summer sale
  • 50% off your summer faves
  • Don’t miss our hot summer savings
  • Summer Fri-yay: Get up to 50% off
  • Slide into summer with $75 off
  • 7 sizzling summer deals
  • Summer’s here. So are savings.
  • Hot summer deals are on
  • Discover our summer sales event
  • Save this summer
  • Grab your special summer gift

School’s out summer email subject lines

School’s out, which means the long-awaited summer break has just begun. Here are a few email subject lines that celebrate the end of the school year.

  • School’s out for the summer!
  • New grads get 25% off store-wide
  • Celebrate the end of the year with our hot summer discounts
  • Get ready for summer break
  • You did it! Celebrate with 10% off your next order
  • 10 gifts that say Congrats Grad
  • School’s out! Let the fun begin
  • Don’t miss these student summer deals
  • Grads get $25 off with promo code “SUMMER22”
  • Cheers to the end of the year: Your next drink is on us
  • Your summer assignment: Soak up the sun

If you’re targeting parents of school-age children with a school’s out offer, run a Back to School marketing campaign as well! Check out our roundup of 100 Back to School email subject lines.

Summer holiday email subject lines

Summer holidays are not only a reason to head to the beach and fire up the barbecue — they’re also an unbeatable marketing opportunity.

Here’s a list of email subject line ideas for some of the biggest summer holidays.

Memorial Day email subject lines

  • Memorial Weekend Bundle – 40% Off
  • Free Shipping Over Memorial Weekend
  • Memorial Day Savings for the Whole Family
  • 30% Off With Memorial Day Coupon: “Savetheday”
  • The Ultimate Memorial Weekend Plan

Father’s Day email subject lines

  • Midsummer Collection with 30% off on Father’s Day
  • We’ve Got the Perfect Gift for Father’s Day
  • Don’t know what Dad likes? Don’t worry!
  • Almost Gone! Father’s Day Special Ends Soon!
  • Light Up Your Grill on Father’s Day

4th of July email subject lines

  • This week only: Independence Day Sale
  • What’s Red, White, Blue, and 40% Off?
  • Shop our 4th of July Sale
  • The Perfect 4th of July Weekend
  • Better than fireworks: These deals will fire you up

Labor Day email subject lines

  • Goodbye summer, hello Labor Day savings!
  • Don’t miss our 2 for 1 deal on BBQ treats this Labor Day
  • Make your Labor Day party pop
  • Labor Day Sale: 50% off store-wide
  • Shop more — Work less this Labor Day

End of summer email subject lines

Summer’s end could spark a stellar email campaign. Use these subject lines to share last-minute summer deals or add a sense of urgency to your emails.

  • Your last chance for summer savings
  • End of summer close out sale
  • Don’t miss these end of summer savings
  • Last chance: up to 75% all swimwear
  • Summer’s almost over: Get your faves before they’re gone
  • This weekend only: End of summer sale
  • Don’t let your summer slip away!
  • Unbeatable end of summer blowout
  • Last days of summer: Half off our entire stock
  • Summer’s short. Hit our end-of-season sale while it lasts!
  • Summer’s over: Save on Back to School shopping!

Summer emoji email subject lines

Emojis add a splash of fun to your subject lines. Use them to grab your reader’s attention and make your campaigns stand out during the busy summer season.

  • Surf’s up 🏄
  • Seas the day 🌊
  • Baby, it’s hot outside 🔥
  • Hello, Sunshine ☀️ Check out our new summer arrivals
  • Summer florals are in 🌸
  • On the calendar: Summer & Sales 🗓
  • Stock up on all your summer clothes 🩴
  • Save big on summer dresses 👗
  • Cool for the summer 😎
  • Summer’s in the bag ☀️
  • Wet Hot American Summer 🇺🇸
  • The only shorts you need this summer 🩳
  • Get ready to suit up 👙
  • What your summer wardrobe needs 👚
  • Summer vibes only 🌴
  • Yum in the sun ☀️
  • Summer scoop 🍨Your next ice cream is on us 
  • Don’t sweat it this summer 💦
  • Rise and shine! It’s beach time 🏖️
  • BOGO half off all sunnies 🕶️
  • Summertime and the livin’ is easy 😎
  • Free 1-day shipping 📦All summer long
  • Your summer checklist: ☀️✅⛱️✅

Looking for more holiday tips? Download our free, 2024 holiday marketing calendar for key dates and inspiration.

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