July 11, 2022

101 Summer Email Subject Lines to Spark Conversions This Season

Reading time about 5 min

Add some spark to your summer email marketing campaigns with these eye-catching email subject lines.

Temperatures are rising and days are getting longer, which means summer is in full swing.

We’ve put together a list of the hottest summer email subject lines to help you boost open rates, drive sales, and spark conversations during these sizzling months.

General Summer Email Subject Lines ☀️

No matter your business goals, these general summer email subject lines are sure to get your subscribers excited about fun in the sun.

  • Summer’s finally here
  • Say hello to summer
  • Summer has arrived
  • Here comes the sun
  • Summer never looked so good
  • Dive into summer
  • Summer is now served
  • Your summer escape
  • Soak up the sun
  • Meet your new summer loves
  • Are you ready for summer fun?
  • Dog days of summer are here

Further reading: Summer Email Inspiration: 10 Best Summer Newsletter Ideas to Boost Sales

Summer Sales Email Subject Lines 💰

Summer sales can be a boon for ecommerce. Use these sizzling subject lines to entice readers and fuel your summer email marketing strategy.

  • Summer sale: up to 50% off
  • Today only: BOGO free summer swimwear
  • Get $25 off all summer essentials
  • Up to 30% off all suncare
  • Summer flash sale: 2 suits for the price of 1
  • A gift for you: $10 off summer beauty
  • Summer sale ends tomorrow
  • Limited time only: Free shipping on all summer styles
  • Summer weekend sale starts now
  • Save 60% off summer clearance
  • These summer savings are too hot to handle
  • Fire up the grill with these sizzling summer deals
  • BOGO half off our beach essentials
  • Get 40% off our Spring-Summer sale
  • 50% off your summer faves
  • Don’t miss our hot summer savings
  • Summer Fri-yay: Get up to 50% off
  • Slide into summer with $75 off
  • 7 sizzling summer deals
  • Summer’s here. So are savings.
  • Hot summer deals are on
  • Discover our summer sales event
  • Save this summer
  • Grab your special summer gift

School’s Out Summer Email Subject Lines 🚌

School’s out, which means the long-awaited summer break has just begun. Here are a few email subject lines that celebrate the end of the school year.

  • School’s out for the summer!
  • New grads get 25% off store-wide
  • Celebrate the end of the year with our hot summer discounts
  • Get ready for summer break
  • You did it! Celebrate with 10% off your next order
  • 10 gifts that say Congrats Grad
  • School’s out! Let the fun begin
  • Don’t miss these student summer deals
  • Grads get $25 off with promo code “SUMMER22”
  • Cheers to the end of the year: Your next drink is on us
  • Your summer assignment: Soak up the sun

If you’re targeting parents of school-age children with a school’s out offer, run a Back to School marketing campaign as well! Check out our roundup of 100 Back to School email subject lines.

Summer Holiday Email Subject Lines ⛱️

Summer holidays are not only a reason to head to the beach and fire up the barbecue — they’re also an unbeatable marketing opportunity.

Here’s a list of email subject line ideas for some of the biggest summer holidays.

Memorial Day email subject lines

  • Memorial Weekend Bundle – 40% Off
  • Free Shipping Over Memorial Weekend
  • Memorial Day Savings for the Whole Family
  • 30% Off With Memorial Day Coupon: “Savetheday”
  • The Ultimate Memorial Weekend Plan

Father’s Day email subject lines

  • Midsummer Collection with 30% off on Father’s Day
  • We’ve Got the Perfect Gift for Father’s Day
  • Don’t know what Dad likes? Don’t worry!
  • Almost Gone! Father’s Day Special Ends Soon!
  • Light Up Your Grill on Father’s Day

4th of July email subject lines

  • This week only: Independence Day Sale
  • What’s Red, White, Blue, and 40% Off?
  • Shop our 4th of July Sale
  • The Perfect 4th of July Weekend
  • Better than fireworks: These deals will fire you up

Labor Day email subject lines

  • Goodbye summer, hello Labor Day savings!
  • Don’t miss our 2 for 1 deal on BBQ treats this Labor Day
  • Make your Labor Day party pop
  • Labor Day Sale: 50% off store-wide
  • Shop more — Work less this Labor Day

End of Summer Email Subject Lines ⏳

Summer’s end could spark a stellar email campaign. Use these subject lines to share last-minute summer deals or add a sense of urgency to your emails.

  • Your last chance for summer savings
  • End of summer close out sale
  • Don’t miss these end of summer savings
  • Last chance: up to 75% all swimwear
  • Summer’s almost over: Get your faves before they’re gone
  • This weekend only: End of summer sale
  • Don’t let your summer slip away!
  • Unbeatable end of summer blowout
  • Last days of summer: Half off our entire stock
  • Summer’s short. Hit our end-of-season sale while it lasts!
  • Summer’s over: Save on Back to School shopping!

Summer Emoji Email Subject lines

Emojis add a splash of fun to your subject lines. Use them to grab your reader’s attention and make your campaigns stand out during the busy summer season.

  • Surf’s up 🏄
  • Seas the day 🌊
  • Baby, it’s hot outside 🔥
  • Hello, Sunshine ☀️ Check out our new summer arrivals
  • Summer florals are in 🌸
  • On the calendar: Summer & Sales 🗓
  • Stock up on all your summer clothes 🩴
  • Save big on summer dresses 👗
  • Cool for the summer 😎
  • Summer’s in the bag ☀️
  • Wet Hot American Summer 🇺🇸
  • The only shorts you need this summer 🩳
  • Get ready to suit up 👙
  • What your summer wardrobe needs 👚
  • Summer vibes only 🌴
  • Yum in the sun ☀️
  • Summer scoop 🍨Your next ice cream is on us 
  • Don’t sweat it this summer 💦
  • Rise and shine! It’s beach time 🏖️
  • BOGO half off all sunnies 🕶️
  • Summertime and the livin’ is easy 😎
  • Free 1-day shipping 📦All summer long
  • Your summer checklist: ☀️✅⛱️✅

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