Email Marketing Case Study: Airbnb vs. HomeAway

April 25, 2017

Over the last 10 years, travelers (especially younger generations) have started to shift their preferences from hotels to short-term rentals. This change is mainly the result of websites like Airbnb and HomeAway making it much easier for hosts to lis ...
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6 Steps to Create More Effective Email Marketing Campaigns

April 20, 2017

Whether you’re new to email marketing, or you’re just looking for fundamental ways to make more effective email marketing campaigns — you’ve come to the right place. At SendinBlue, email is kind of our thing. And, since we lov ...
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6 Psychological Hacks to Make Your Email Marketing More Effective

April 18, 2017

Guest Post by Niraj Ranjan Rout The key to email marketing success is similar to the psychology behind magic card tricks. When a magician asks you to choose a card out of a deck of 52 cards – you think it’s free choice. Then, when the magic ...
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Top 5 Event and Catering Email Marketing Tips

April 13, 2017

The weather is getting warmer and wedding season is just around the corner. That means it’s time for catering and event vendors to turn up the heat on their email marketing efforts! But being in the event business, time is always at a premium. So h ...
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10 Marketing Tools that Will Help Your Business Grow

April 11, 2017

I don’t think I’m going out on a limb when I say that most businesses are always looking to grow. This is especially true with startups (whose very definition is based on the ability to grow and scale). But, knowing you want to grow, and actually ...
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6 Reasons Why SMS Marketing Works

April 6, 2017

Did you know that 67% of cell phone owners find themselves constantly checking their phone for messages, alerts, or calls — even when they don’t notice their phone ringing or vibrating? It’s true! And texting isn’t just for teenagers ...
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5 Must-Read Articles to Focus your Marketing Strategy for 2017

April 4, 2017

It’s April, which means Spring is finally here. People are emerging from their Winter hibernation and actually leaving their homes! Okay — maybe Winter isn’t that bad, but it’s nice to see some more daylight at least. Spring i ...
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8 Must-Send B2B Email Templates for 2017

March 30, 2017

At SendinBlue, we love hearing from our users! After we released these new email design templates, many of you requested templates designed specifically for the needs of B2B companies. We heard you. 🙂 SendinBlue delivers over 30 million message ...
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What is SMS Marketing – Everything You Need to Know

March 28, 2017

It’s no mystery that developing relationships with customers takes work. If you want to reach your customers, you can’t wait for them to come to you. You have to be proactive and go where they are. Now, I don’t expect (or advise) you to go knoc ...
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The Ultimate Email Marketer’s Guide to SMS Marketing

March 23, 2017

It should come as no surprise that email is still one of the best communication and marketing tools at your disposal. Over the past few years, email marketing has become more refined with best practices and known pitfalls. If you’re already run ...
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