Email Marketing Goals: Where Should You Be Focusing?

March 20, 2018

How to Define Meaningful Email Marketing Goals Email marketing goals should be campaign-specific, customer-centric, and always focused on driving more engagement. The real value of email marketing is building meaningful relationships with contacts, a ...
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How to Write the Perfect Welcome Email

March 13, 2018

Welcome emails are one of the most important transactional emails you can send! Taking the time to create the perfect welcome email for your new customers or subscribers can pay dividends down the road. In fact, an Experian report revealed that welco ...
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How to Dramatically Reduce Your Cart Abandonment Rates with Drip Emails

March 8, 2018

Have you ever found yourself browsing through a catalog of products on an eCommerce website? Of course! We all have. Just when you think you’ve finally found what you were looking for, another “recommended product” pops up at the bottom with an ...
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Marketing Advice and Content Ideas for March

March 5, 2018

Despite the ugly weather, Spring is on its way. March is here, which hopefully means Spring will be arriving soon as well. To make sure your marketing game stays on point, here are the most important dates coming up this month and some marketing advi ...
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February Changelog: What changed last month in SendinBlue?

March 5, 2018

New features, improvements, and bug fixes — Find out all the changes we made in SendinBlue in February. February is the shortest month of the year, but it was still a jam-packed month for us on the Product team here at SendinBlue. We implemented a ...
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10 Email Marketing Mistakes to Avoid in 2018

February 27, 2018

Year after year email marketing continues to prove its value with a strong continued ROI. But like any other form of marketing, email must be done right to see a positive return. If your email campaigns have resulted in lackluster performance, it mig ...
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The 9 Best Welcome Email Examples to Engage New Users

February 22, 2018

Welcome email templates are tough to create from scratch… That’s why I pulled together a few of the best welcome email examples to get the creative juices flowing! That moment, when you reach out to someone — only to be ignored. It� ...
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