Marketing Advice and Content Ideas for July

July 3, 2018

“Hot July brings cooling showers, apricots and gillyflowers.” Resist the temptation to neglect your marketing as you pull out the grill for your 4th of July celebrations. Although summer may be slow for your business, you can use this time to try ...
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5 Free Newsletter Templates to Help You Better Connect with Your Audience

June 14, 2018

Download our newest newsletter templates to start sending your subscribers and customers the information that matters most for building relationships and driving sales! It’s impossible to have a business without customers. But, getting customers (e ...
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What is Double Opt-in and Why Should You Be Using it in 2018?

June 12, 2018

Using a double opt-in subscription system can improve your email deliverability and the quality of your contact list for better overall email marketing. In email marketing, there exists an eternal debate to decide which is better: single and double o ...
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Pre-Launch Checklist: How to Start an Online Photography Business

June 9, 2018

Checklist: How to start an online photography business Plan out Your Website Design Check for Speed (Especially on Mobile) Create an Intuitive Navigation Get Your Analytics in Order Audit Your Content Optimize Your Website Security Make Sure Photos A ...
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4 Father’s Day Email Tips to Win the Hearts of Your Customers

June 5, 2018

With just under two weeks left, it’s a good time to start sending out your Father’s Day email campaigns to showcase your best products for gift shopping. Arriving just one month after Mother’s Day, Father’s Day offers another great opportunit ...
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5 Email Call to Action Best Practices to Jumpstart Your Email Conversions (with ...

May 30, 2018

Following call-to-action best practices in your email marketing and newsletters will help you generate more engagement and sales in your marketing campaigns. When you’re creating an email campaign, designing a transactional email for your eComm ...
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Using Segmentation in Your Email Marketing: A Comprehensive Guide

May 24, 2018

What is email list segmentation? List segmentation refers to the process of dividing an email contact list into smaller “segments” according to certain shared characteristics. This enables email marketers to create more targeted and relev ...
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