April 27, 2019

Download 5 Free HTML Newsletter Templates to Improve Customer Relationships

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Download our newest HTML newsletter templates to start sending your subscribers and customers the information that matters most for building relationships and driving sales!

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It’s impossible to have a business without customers. But, getting customers (especially those who are loyal to your business) can be a serious challenge.

Email newsletters are one of the best ways to build a loyal following of customers and potential customers. By sending out consistent emails that provide value to readers, you are able to build trust, and ultimately get your readers to convert (make a purchase).

Now, you might be thinking, “if it’s that simple, why doesn’t everyone just create an email newsletter and immediately achieve success?”

The answer — because it’s not that simple.

Building a newsletter audience is a serious challenge that requires time and effort. It’s not enough these days to just send an email every so often to your email list.

You need to have a plan for your newsletter.

The number one goal of your newsletter should always be to provide value to your readers. If you fail to do this, nobody will want to open your emails.

So, how do you provide value?

There are several ways that you can provide value in a newsletter. The best option will largely depend on the type of business that you have, as well as who you are targeting.

Once you know this, you can decide what types of information will be most relevant for your readers.

With that in mind, we’ve created 5 new email newsletter templates that you can download to help you get started on sending your own newsletter.

5 free newsletter templates to revitalize your e-newsletter strategy

Naturally, there’s not going to be a one-size-fits-all newsletter template that works for every business.

Different organizations will have different goals for their newsletter campaigns, which means the content, CTAs, and even the design will be different depending on these goals.

To give you the biggest head start on planning your own newsletter, we’ve created five unique, downloadable templates that focus on the following types of businesses:

  • eCommerce
  • Blog/Media
  • SaaS
  • Nonprofit

Even if you don’t fit into one of those categories, many of the designs and CTA styles can be applied universally and give you inspiration for content that’s relevant to your own audience.

eCommerce newsletter templates

The first style of newsletter template we’ll talk about is the fast-paced business model of eCommerce. This newsletter is will be mostly focused on providing updates to your readers about new offerings, featured sales and discounts, or other helpful content.

As with most newsletters, the goal of an eCommerce newsletter is usually to keep current customers informed and coming back for repeat purchases as your inventory cycles through the different seasons.

There are a number of ways that you can achieve this, and it’s always good to try different things with your strategy to see what works best with your particular audience. Because eCommerce is such a unique type of business with a short purchase cycle, we created two newsletter templates to showcase two different examples for this industry.

Template 1 – Concrete Skate Shop

The first newsletter template is for a fictional online skateboard shop. The design includes several classic elements of an eCommerce newsletter:

  • Highlighting a seasonal sale: Probably the most common form of call-to-action for eCommerce businesses is the seasonal sale. This section could easily be utilized for any categorical sale that encourages customers to visit your store and browse products.
  • Referral and loyalty programs: Customer referral programs are one of the most effective ways to grow a business, and loyalty programs will keep your current customers coming back for more. Highlighting these regularly is a great idea for any eCommerce store.
  • Social media CTA: In addition to selling a product, many eCommerce sites are actually selling a lifestyle in which their products fit. Social media can play a big part in promoting this lifestyle branding aspect of your business, so you should always include social links front and center to encourage customers to follow you.

Sendinblue users can access this free newsletter template right now in our email templates library to start customizing it for their own eCommerce business newsletter.

If you don’t have a Sendinblue account yet, you can sign up for free today, or download the email template here.

Template 2 – Sekai Coffee Company

The second eCommerce newsletter template is for a fake online coffee retailer called “Sekai Coffee.” This newsletter has a slightly different approach with how to reach their customers.

  • Main featured product section: This type of promotion works very well for stores that have a smaller variety of products in their inventory or products that are more seasonally available.
  • Helpful articles: Providing extra information on how to get the most out of your products will help you build better relationships with your customers in between recurring or short-term purchases.
  • Loyalty program with a signing bonus: This template has a CTA for the loyalty program as well, but includes a more actionable coupon offering for anyone who wants to join. This is another good option for businesses who are really looking to grow their average orders per month or average basket value quickly.


Sendinblue users can access this newsletter template right now in our email templates library to start customizing it for their own eCommerce business newsletter.

If you don’t have a Sendinblue account yet, you can sign up for free today, or download the email template here.

Blog/Media email newsletter templates

Blogs and media companies have a very different goal than eCommerce for their newsletter strategy.

People don’t usually sign up for a blog newsletter to receive discount coupons or sale notifications. While eCommerce is mostly focused on generating more purchases, media or blog newsletters are usually sent in order to build an engaged community of readers that find real value in the content being sent in the newsletter.

The best way to do this is through highlighting your most valuable content in your newsletter to give readers an easy way to find it and reminding them why they subscribed in the first place. The blog newsletter template does just that.

Template 3 – Personal Swim Coach

Our template uses a fitness website example that focuses on swim workouts.

  • Original intro: Media websites like blogs often create content according to certain themes throughout the year. This can mean that newsletters will also follow a theme. It’s a good idea to add some original editorial content in the intro of your newsletter to provide context on the theme or just explain the content you’re promoting a bit more.
  • Featured download: Many blogs create in-depth resources like eBooks or infographics to give their audience some extra value in their content offerings. Including a CTA in your monthly newsletter to download your latest resource is a good way to promote your content and build better relationships with your readers.
  • Helpful articles or videos: This is a no-brainer – newsletters are the perfect place to promote your best articles from the previous month that your readers may have missed. If you focus more on video content, include links to your top videos instead.
  • Testimonial: If you have successful case studies or testimonials, you can include these stories in your newsletter to emphasize the value that you provide and instill more motivation among your subscribers.


Sendinblue users can access this newsletter template right now in our email templates library to start customizing it for their own blog or media business newsletter.

If you don’t have a Sendinblue account yet, you can sign up for free today, or download the email template here.

SaaS newsletter template

For SaaS companies, newsletters are an important factor in nurturing leads and building customer relationships. Because of this, newsletters need to be educational, professional, and most of all, full of value for the reader.

This means including helpful articles, product updates, and other resources that establish your authority as the leader of your industry. The SaaS newsletter template includes all of that and more to ensure strong customer relationships and high conversion rates.

Template 4 – PayHouse

Our template is based on a SaaS personal finance platform called PayHouse. It includes several key elements that every SaaS company should consider including in their newsletter.

  • Product updates: Because SaaS tools are always evolving, and because the SaaS industry is so competitive, it’s essential to communicate big changes and feature additions when they come out. The newsletter is built for this type of announcement. Give readers an overview of the product updates, then include a CTA that encourages users to test out the new features.
  • Featured articles: It’s important for SaaS companies to be an authority in the domain of their product. That means producing content that showcases the benefits of their tool in the context of a broader strategy to both attract new users and empower current users. Featuring these articles in your newsletter is a must.
  • Webinar sign up: Many SaaS companies provide webinars to show in-depth tutorials on advanced features or broader strategy tips that involve their product. Newsletters are one of the best ways to promote this type of content to your users and readers. This section could also be used for an eBook or infographic download as well.
  • Customer support contact information: The last thing you want to do is have confused customers become frustrated because they can’t figure out a problem with your tool. You should always make it very easy to contact your support team or find helpful resources, even if the message you’re sending is not meant to be a customer support email.


Sendinblue users can access this newsletter template right now in our email templates library to start customizing it for their own SaaS business newsletter.

If you don’t have a Sendinblue account yet, you can sign up for free today, or download the email template here.

Nonprofit newsletter template

The last of the newsletter templates is for nonprofits. This style of newsletter is different from the others because nonprofits are more mission-driven. That means they need to communicate their story or mission and galvanize their readers to donate and continue supporting them.

To do this, newsletters should be educational, but also actionable. People don’t automatically stand up and support a cause, they usually need some encouragement. This is where the newsletter comes in. Our nonprofit newsletter template demonstrates exactly what types of things you should include in your newsletter to achieve this.

Template 5 – Blue Wave Association

The nonprofit newsletter template uses the example of an organization seeking to protect the ocean from pollution. Note the most important elements that are included:

  • Event CTA: Most nonprofits rely on events and fundraisers to continue raising support for their organization. Highlighting upcoming events in the newsletter is a great way to gather more signups and spread the word to new supporters.
  • Featured story: It’s absolutely essential that nonprofits demonstrate the impact they’re having in the community. Including a featured story that showcases this impact is an excellent way to make readers feel like they’re doing the right thing by supporting your organization.
  • Multiple “Donate” CTAs: As we said, nonprofit newsletters should be actionable. Remind readers that you need their donations if you want to continue making an impact in the community.
  • Support articles: Including support articles that discuss your organization’s focus area is a powerful tactic in showcasing the importance of the work that your organization does for the community and the world.


Sendinblue users can access this free newsletter template right now in our email templates library to start customizing it for their own nonprofit newsletter.

If you don’t have a Sendinblue account yet, you can sign up for free today, or download the email template here.

Ready to start sending your email newsletter?

Newsletters are one of the best ways to start building relationships with your customers, so don’t wait to start sending! These free newsletter templates should be the inspiration you need to start building your own campaigns and send them out to your contacts!

Don’t have an email marketing software solution yet? Try Sendinblue today to design your own newsletter and start sending up to 300 emails per day for free!

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