With the Radicati Group now predicting the number of email accounts across the world to rise to over 246 billion by 2019, email marketers can rejoice.
Moreover, DMA report has earlier stated an ROI of around 4300% for email marketing.
But email marketing for the ecommerce industry goes beyond just promotions, offers, and conversions. For this industry, marketing is about building a strong bond with subscribers.
Do you, as a marketer, see the extravagant potential the email marketing channel holds today and in the times to come? You sure do!
And to ensure you’re sending really well written and beautifully designed emails that deserve a click-through, here’s a sneak peek into some of the most inspiring ecommerce email examples.
1. TOPSHOP – A warm welcome
Topshop’s welcome email is a good example of how a welcome email should be.
The sweet welcome message surely invites the subscriber to bond with the ecommerce brand. The email has a great potential to grab the attention of customers. A discount for subscribing to their emails is the cherry on the cake.
They have also subtly tried to garner more subscriber information by asking to share their birth date so that Topshop can treat them on the special day.
Subscribers can also be a part of the survey the ecommerce company is taking if they wish. Simple navigation links at the top make it easy to go directly to their website.
2. MR PORTER – Know us better
This email by Mr. Porter, the global retail destination for men’s style, is marvelous.
The tile design used to portray images of trending items makes it easy to skim through – in addition to being visually appealing.
What’s truly inspiring is the subtle colors in the background that help to highlight the images of products. A call-to-action button in every box makes it easy for the subscriber to reach his or her desired product in one go.
3. WARBY PARKER – It’s on the way
Warby Parker makes sure its customers are well informed about the whereabouts of their order. A series of order status emails helps to keep customers informed about the status of their order.
An order confirmation email is followed by an ‘order has been shipped’ email. The customer can track the progress on the Warby Parker website using the UPS number given by them. Contact details make it convenient for the customer to get in touch in case of any issue.
4. TOYSRUS – You write to us, we reward you!
The ecommerce site, ToysRus used the tried and tested method of offering incentives to lure customers to take a survey.
What adds a special flavor is the cute image and colors used by them in their otherwise simple feedback email. The urgency created by asking subscribers to write a review within a specific time to get a chance to win a gift card is also a nice touch.
5. ANTHROPOLOGIE – Celebrating with You
Birthdays are a special day for each of us, and Anthropologie makes sure they pleasantly surprise their subscribers by sending congratulatory wishes to them on their birthday.
The personalization makes the subscriber feel special, bringing them closer to the brand.
Giving subscribers a birthday treat by offering a special discount code helps to win them over completely.
The email also informs the subscriber about their points and rewards policy.
6. CRATE & BARREL – Time to buy your ‘once expensive’ favorite
The beauty of Crate & Barrel’s emails lies in the bright and beautiful images they use.
But, they know also well that discounts can be an effective tool to lure customers; the perfect blend of enchanting pictures and discounts on lovely home products is something no one can say ‘NO’ to.
Also, the ‘Ends Soon’ creates the essential urgency to shop, which is a good example of how you can draw contacts in.
7. WALMART – Hey, maybe you forgot something! Come back!
Walmart’s cart abandonment email is a simple message informing the customer about what they’ve left in their cart.
The links provided help to easily get back to the cart, skipping the registration page so that the customer need not provide any info all over again. Displaying a picture of the item left in the cart makes the appeal even stronger.
Better yet, Walmart goes the extra mile by providing recommends for those who have decided against buying that particular product in the cart.
8. FEELUNIQUE – We miss you so much
When it comes to re-engaging inactive subscribers, playing the emotion card ALWAYS works!
It’s a commonly utilized tactic.
Feelunique hooks you in with “we’ve missed you.”
Moreover, they pitch several different offers at a time and there is something for everyone.
Sometimes, all it takes to win back lost subscribers is a clever message coupled with a little bonus.
9. FRANCESCA’S – It’s new. It’s trending.
Hats off to the savvy Francesca’s for using a great design to better communicate its message!
To introduce its new arrivals, they created an email campaign that paired big, bold images of new products with minimal text and a simple CTA placed at two different spots inside the email.
The white backdrop helps to maintain the viewer’s focus on the products and the pastels help keep the subscriber’s eyes glued to the email!
Very elegant, indeed.
10. OVERSTOCK – How about these?
Depending on subscriber’s last search and behavior, ecommerce stores send out recommendation emails.
Overstock’s email has everything in the right place- personalization, recommendations, image-text ratio, and navigation links.
They also give their subscribers the option to manage email preferences.
A job well done!
Email marketing remains one of the most powerful ecommerce marketing tools despite the social media upswing.
It helps to keep subscribers hooked to your brand. According to a study by Custora, 7% of all ecommerce acquisitions are achieved through email marketing! That’s pretty significant when you factor in all other channels.
So, if email marketing is not a major part of your ecommerce marketing strategy, you know where you are lagging behind.
It’s time for you to harness the power of email marketing in ecommerce, and drive business like never before!
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