Holiday marketing campaigns are your opportunity to tell a great story in support of a worthy cause.

This campaign from John Lewis tells the heartwarming story of a man learning how to skateboard.

It spreads the word about the Building Happier Futures program, which is committed to helping young people in the UK foster care system get a fairer start in life.

2. Chevrolet — A Holiday to Remember

Some of the best holiday marketing campaigns hit the hardest because they touch on nostalgia and family ties.

This emotional campaign from Chevrolet tells the story of a grandmother with Alzheimer's rediscovering old memories — all from a classic Chevrolet Suburban.

The ad is effective because it explores universal human sentiments while promoting a product in a genuine, unobtrusive way.

3. Edeka — #Heimkommen

Holidays are for homecoming. They’re a time to reconnect with loved ones and reboot. But sometimes, we get so caught up in our lives we forget to do so. 

Edeka, a German supermarket, tackled this in an emotion-packed holiday ad campaign. They even tie in their products with the theme of feasting with family. 

Try to strike the balance between emotion and promotion, like in this holiday advertisement example.

4. H&M — Come Together

This holiday ad campaign, directed by Wes Anderson, teaches us one thing: how to make people forget it’s an ad. 

The campaign is about a train journey that’s delayed due to a snowstorm. It ends when the conductor asks his passengers to join him in the cafeteria car for a Christmas surprise.

The whimsical storytelling and heartfelt ending evokes childlike nostalgia. It reminds the audience of the Christmas movies they grew up watching. 

The secret to a stellar holiday marketing campaign? Tell a captivating story — and be sure to capture that nostalgic feeling.

5. Spotify — #2018Goals

Spotify's 2017 holiday campaign advertisement featuring Ed Sheeran

Source

Holiday humor can help your campaigns stand out. Check out Spotify’s hilarious #2018Goals holiday ad campaign for inspiration.

This holiday advertisement example also has an optimistic message. Strike a similar tone in your campaigns and focus on the new year ahead.

6. Heineken — Holiday Troubles

Heineken APAC conducted customer interviews to get their creative juices flowing. They learned that, no matter where we come from, we all want the holidays to be trouble-free.

But throughout the commercial, Heineken showed us that holiday troubles are normal. Instead of worrying, we should sit back and embrace them.

This heartfelt spin on the hectic holiday season might inspire your own campaigns.

7. Google — Home Alone, Again

Nostalgia is a powerful emotion. Brands appeal to this emotion to make memorable holiday ads.

This Google campaign features the star of the beloved Home Alone movies. It had instant success with its target audience, many of whom grew up watching Home Alone every Christmas.

The takeaway? Not all companies can hire a celebrity. But anyone can put nostalgia at the heart of their holiday marketing campaigns.

8. Macy’s — Believe

One of the best holiday campaign examples is Macy’s Believe. For decades, Macy’s Believe campaign has been helping customers do good. It also aligns with the gift-giving holiday spirit. 

In this campaign, believers of all ages write a letter to Santa either in stores or online. For every letter received, Macy’s donates $1 to the Make-A-Wish Foundation. This foundation then pays to grant the wishes of children with critical illnesses.

This year, follow Macy’s lead. Make your holiday campaigns meaningful by contributing to a worthy cause.

Related:

Plan your holiday marketing campaigns

Use these holiday marketing campaign examples to launch your own.

Marketing tools like Brevo make it easy to plan and automate holiday campaigns across channels. This includes emails, SMS, paid advertising, and WhatsApp marketing.

Ready to boost your holiday marketing campaign strategy? Download our 2025 holiday marketing calendar to keep up with important dates and get helpful tips for every month of the year.

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