[Infographic] How to Adapt Your Email Marketing in Accordance with the GDPR

New European legislation on data privacy, known as the General Data Protection Regulation (GDPR), enters into effect in a few weeks.

If you have any European customers or subscribers, this law affects you. That means you will need to make sure your lead generation and email marketing practices are compliant to avoid being penalized. To help you get started, SendinBlue is proposing some best practices for your opt-in strategy that will help you avoid this and keep your contacts happy.

May 25, 2018 is the date to remember. This is when the GDPR goes into effect in Europe, which means you don’t have a whole lot of time to get ready.

We recommend that you start updating your signup forms, optins, and data collection practices to conform with the new requirements of this law as soon as possible.

To help streamline that process, we put together an infographic with some suggestions on how you can do this. In it, you will find:

  • The primary differences from the current requirements regarding personal data
  • Examples of best practices and common mistakes when creating opt-in forms for your site


how to comply with the GDPR infographic

6 thoughts on “[Infographic] How to Adapt Your Email Marketing in Accordance with the GDPR

  1. Hello, yeah this piece of writing is genuinely nice and I have learned lot
    of things from it on the topic of blogging. thanks.

  2. Very good blog! Do you have any suggestions
    for aspiring writers? I’m hoping to start my own site soon but
    I’m a little lost on everything. Would you recommend starting with
    a free platform like WordPress or go for
    a paid option? There are so many options out there that I’m completely confused ..
    Any suggestions? Kudos!

    1. Hey Lauren — thanks for the kind words! If you’re just starting out, using a free WordPress.com site isn’t a bad route, but I would always recommend starting with a true WordPress.org installation if you want to have more customization and control and avoid any migration headaches in the future. It’s up to you though — the only way you can really go wrong is if you wait too long! 😉

  3. Very clear and concise. The marketing integration issue is where to store those consents. They need to be stored with date, context and an expiry date based on your marketing policy. So a simple check on its not enough. This video explains the principles bit.do/DPMvideo

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