January 1, 2022

10 Constant Contact Alternatives to Save Money on Email in 2022

Reading time about 21 min

Tired of seeing your Constant Contact bill increase when you get an influx of new subscribers? Make some savings with one of these top Constant Contact alternatives instead.

Constant Contact is one of the biggest and best known email marketing services. Small businesses love it for its simplicity and ease-of-use.

But, when compared to other ESPs offering the same service, it has one major downfall: cost.

Get this: Constant Contact doesn’t just charge for email services. It takes a 1.5% cut of your total online sales! 

As a small business, why overpay for email when so many cheaper options exist?

Keep reading to discover the best Constant Contact competitors. We’ll highlight the key differences in features and compare the prices of monthly base plans.

Comparing Prices of Constant Contact Alternatives

Here are the email marketing solutions we’ll compare to Constant Contact:

  1. Sendinblue
  2. ActiveCampaign
  3. HubSpot Email Marketing
  4. GetResponse
  5. MailerLite
  6. ConvertKit
  7. Moosend
  8. Mailchimp
  9. EmailOctopus
  10. Campaign Monitor

1. Sending a monthly newsletter to a small email list (5,000 – 30,000 subscribers)

2. Sending a newsletter twice a month to a small email list (5,000 – 30,000 subscribers)

3. Sending a weekly newsletter to a small email list (5,000 – 30,000 subscribers)

4. Sending a monthly newsletter to a large email list (50,000+ subscribers)

5. Sending a newsletter twice a month to a large email list (50,000+ subscribers)

6. Sending a weekly newsletter to a large email list (50,000+ subscribers)

What Constant Contact has to offer

If you’re hesitating about making the switch to another service, pricing isn’t the only factor to take into account. Constant Contact has pros and cons when it comes to features.

Pros:

  • High deliverability rates
  • Easy-to-use interface
  • Unique features (manage event on Eventbrite, set up surveys, polls, and accept donations)
  • A website builder to create a simple but attractive site
  • Post directly to social media channels
  • Embed products directly into emails with the ‘Action Blocks’ feature

Cons:

  • High prices based on the number of contacts stored
  • No free plan, only a 2-month free trial of their email features
  • Automations are basic trigger/autoresponder campaigns. Impossible to set up complex workflows using ‘if/then/else’ logic. Simple automation sequences like welcome emails are only available on the more expensive ‘Email Plus’ tier
  • No image display option for email signup forms, only contact fields
  • No in-app mobile preview feature, only desktop
  • Personalization limited to the subject line and email greeting
  • No dynamic list segmentation
  • Only available in two languages (English & Spanish)
  • Transaction fee. You pay 1.5% of each sale your online store makes.

Now let’s see what the cheaper services have to offer.

10 Best Constant Contact Alternatives

1. Sendinblue

Sendinblue offers a robust email marketing service as part of its all-in-one sales and marketing toolbox. Alongside the necessary email marketing tools (drag-and-drop editor, transactional emails, GDPR compliance), you get marketing automation, CRM, SMS, chat, signup forms, and landing pages.

Main differences between Sendinblue and Constant Contact

Here’s what makes Sendinblue one of the best Constant Contact alternatives:

  • Pricing based on the number of emails sent, not contacts stored. Sendinblue lets you store an unlimited number of contacts across all its plans. No matter how big your email list grows, this will not impact the pricing. Constant Contact, as we know, charges per contact stored. This can be frustrating for any small business with a rapidly growing list.
  • Endless automation possibilities: Create complex automation workflows with Sendinblue using if/then/else logic. Personalize customer journeys, automate lead scoring and nurturing, and react to any customer behavior. Sendinblue is a complete email marketing automation platform. 
  • Simplify list management with dynamic segmentation and automation.
  • Send abandoned cart emails with the Sendinblue Tracker – a tracking feature that monitors your subscribers’ on-page behavior and triggers email workflows.
  • Dynamic personalization: Engage your subscribers with personalized emails using Sendinblue’s custom contact fields.

Sendinblue vs Constant Contact pricing

Sendinblue is one of the cheapest Constant Contact competitors you’ll find. It’s email marketing software that helps you grow instead of charging you for it. Take it for a test-drive by signing up to the free plan which offers 300 emails/day.

Paid plans start at $25 for 40,000 emails/month. The number of contacts is unlimited and doesn’t affect the price.

Here’s what to expect when comparing base plans. Keep in mind that these Constant Contact prices don’t include automation functionality. For executing most marketing campaigns, you’ll need to upgrade to their ‘Email Plus’ plan. 

What’s more, Constant Contact will charge you an additional 1.5% of your total revenue if you sell through your website. It’s a completely unnecessary fee they just take, regardless of whether it came through email or not!

Read our Sendinblue vs Constant Contact guide for a detailed comparison of pricing and features. 

2. ActiveCampaign

ActiveCampaign boasts intuitive features when it comes to email marketing, marketing automation, and CRM.

Main differences between ActiveCampaign and Constant Contact

  • Automation: If you find Constant Contact’s automation a bit too basic for your needs, ActiveCampaign will be the exact opposite. You’ll have tons of options to create complex workflows and sales funnels
  • ActiveCampaign is a great Constant Contact alternative for the advanced marketer or anyone looking for granular-level segmentation. To get the most out of this tool, you need to be comfortable with setting up complex automations.
  • Neither solution has a free plan. ActiveCampaign offers a 14-day free trial, Constant Contact does 30 days.
  • ActiveCampaign has a built-in sales CRM feature, something you won’t find with Constant Contact.
  • Constant Constact has more integrations than ActiveCampaign (about 400 vs. 270).

ActiveCampaign vs. Constant Contact pricing

While the pricing gap is not as wide as with Sendinblue, you’ll make savings with ActiveCampaign if you’re a high-volume sender.

3. HubSpot Email Marketing

HubSpot is more than an email tool, it’s a growth platform with advanced features, designed to empower your marketing, sales, and customer service teams to grow better.

Main differences between HubSpot and Constant Contact

  • Marketing Automation: Constant Contact’s automation features can be quite limiting. HubSpot lets you create customizable autoresponders and automation workflows. Emails can be triggered whenever someone interacts with your website or with one of your social ads. You can use one of the premade automation workflow templates, or you can build your own from scratch.
  • HubSpot Email Marketing uses the power of its CRM to personalize your emails at scale. HubSpot’s products work seamlessly together to augment the power of email. All of your subscribers’ info and activity is automatically logged into the CRM, which can then be used for email personalization.
  • HubSpot’s signup form and popups builder is more customizable than Constant Contact. You can choose from a variety of formats and add as many custom fields as you want.
  • HubSpot has a Free plan that gives you access to all of HubSpot’s free tools. In addition to email marketing, you get a free CRM, forms and popups, live chat and chatbots, ad management software, ticketing, and more.

HubSpot vs. Constant Contact pricing

HubSpot is a much cheaper alternative to Constant Contact if you have a small subscriber list. The price does go up quite a bit as your subscribers list grows, but keep in mind that when you get to the paid version of HubSpot, the account will also upgrade the full suite of marketing tools, so you ultimately get more value than you would with Constant Contact.

4. GetResponse

If you’re a small business or blogger looking for a cheaper Constant Contact alternative, Getresponse is another option. It offers email marketing, automation, autoresponders, landing pages, and more.

Main differences between GetResponse and Constant Contact

GetResponse has some unique features that give it an edge over Constant Contact, namely:

  • Webinars for up to 500 attendees (the number of seats varies according to different pricing tiers)
  • A conversion funnel builder
  • Ecommerce plugins to populate your product inventory on landing pages and in emails
  • The GetResponse base plan includes autoresponders and the option to code your own templates. Automated segmentation starts with the ‘Plus’ plan at $45.
  • GetResponse offers a free plan for up to 300 contacts.

GetResponse vs. Constant Contact pricing

GetResponse is significantly cheaper than Constant Contact.

5. MailerLite

MailerLite is a fast growing email marketing provider based out of Vilnius, Lithuania.

Main differences between MailerLite and Constant Contact

  • MailerLite offers 24/7 email & live chat support on premium plans. Constant Contact’s support hours are 8am – 10pm ET Monday – Saturday.
  • MailerLite’s file manager feature integrates with Google drive and helps keep email campaign images organized.
  • MailerLite’s paid plan has detailed campaign reports including click maps and opens by location.
  • MailerLite has a free plan but with some limitations (e.g. no access to templates).
  • With MailerLite you can connect your domain to create custom URLs for landing pages.

MailerLite vs. Constant Contact pricing

MailerLite works out considerably cheaper than Constant Contact.

6. ConvertKit

ConvertKit brands itself as the email platform for creators: bloggers, artists, musicians, Youtubers, etc. Basically anyone running a creative business.

Main differences between ConvertKit and Constant Contact

  • ConvertKit offers more advanced automation possibilities.
  • ConvertKit doesn’t have an email template gallery. Instead, users are encouraged to send plain-text emails. This, they say, improves deliverability and lets the reader focus on the email content/messaging.

Images in newsletters: To add them or avoid them? Read more in our guide to newsletter images.

  • ConvertKit lets you create multiple forms for different opt-in incentives. It’s super easy to create a new form and add your content upgrade (e.g. cheat sheet, ebook, etc.) to the confirmation email.

ConvertKit vs. Constant Contact pricing

ConvertKit has a free plan for up to 1000 subscribers. Pricing after that starts at $29 for 1000+ subscribers.

Out of all the Constant Contact alternatives on this list, ConvertKit is definitely one of the more expensive options.

7. Moosend

Moosend is a European-based email service provider offering an affordable solution to manage marketing and transactional emails.

Main differences between Moosend and Constant Contact

  • Moosend has a generous free plan with unlimited email sends for up to 1000 contacts.
  • Both Moosend and Constant Constant offer the possibility to create landing pages.
  • Moosend comes with a handy email subject line tester called Refine.
  • You can send transactional emails with Moosend over its SMTP server (but this is for paid plans only).
  • If you don’t want to sign up to a monthy plan with Moosend, you have the option to purchase email credits instead.

Moosend vs Constant Contact pricing

Moosend is a clear winner over Constant Contact in terms of pricing.

8. Mailchimp

Mailchimp is one of the biggest names in the email marketing space. They’re no longer focused on just email though, Mailchimp now offers an all-in-one marketing platform.

Main differences between Mailchimp and Constant Contact

  • Mailchimp has a free plan of up to 2000 emails/day for 500 contacts which is great for someone starting out. Unfortunately the prices rise sharply the more subscribers you gather.
  • Mailchimp counts one subscriber in several lists as multiple subscribers.
  • Both are known for being easy-to-use and suited to email marketing beginners.
  • While Mailchimp offers email client testing, Constant Contact has an email error testing feature.
  • Mailchimp has more options when it comes to A/B testing (subject lines, names, content, and send time). Constant Contact only offers A/B tests for subject lines and on its ‘Email Plus’ plan.

Mailchimp vs Constant Contact pricing

Mailchimp is far from the cheapest Constant Contact alternative on this list. Advanced automation and segmentation aren’t available on Mailchimp’s Free or Essential Plans so be prepared to pay extra for these features. Mailchimp also charges a transaction fee like Constant Contact, but it’s a smaller one, 0.5% (see their Plus plan).

Hesitating about switching to Mailchimp? Check out these Mailchimp alternatives.

9. EmailOctopus

EmailOctopus started off as a plugin application for Amazon SES (Amazon’s transactional email service) and has since grown into a fully fledged email marketing platform.

Comparing EmailOctopus & Constant Contact features

  • EmailOctopus offers much the same features as Constant Contact (simple automation sequences, a template library, segmentation, form builder, etc.).
  • If you use Amazon SES, EmailOctopus integrates directly with customers’ AWS accounts and gives an easy to use front end on top of the SES platform.
  • Being EU-based, EmailOctopus puts strong emphasis on GDPR compliance.
  • EmailOctopus lets you personalize emails with custom contact fields.

EmailOctopus vs Constant Contact Pricing

EmailOctopus doesn’t come with any bells or whistles but it’s a solid choice if you’re looking for an affordable Constant Contact alternative.

10. Campaign Monitor

Last but not least, Campaign Monitor is another Constant Contact alternative that lets you create, send, manage and track email campaigns.

Main differences between Campaign Monitor and Constant Contact

  • Get simple automation sequences on the Campaign Monitor ‘Basic’ plan. For more advanced automation you need to scale up to a higher tier.
  • Campaign Monitor has transactional email capability.
  • You can set up dynamic email content using if/else conditions.
  • Campaign Monitor has 24/7 live support.

Campaign Monitor vs Constant Contact pricing

It’s not the cheapest on this list but you’ll still make some small savings by switching from Constant Contact to Campaign Monitor.

Test Drive Constant Contact Alternatives

Most email providers listed above are cheaper Constant Contact alternatives. Given that Constant Contact charges an additional transaction fee of 1.5% on total online sales, switching from it to another email tool is a smart decision.

Try a more cost-effective alternative to Constant Contact

Sendinblue’s free plan includes access to all core email features, 300 emails/day, 70+ email templates, and customizable signup forms to grow your email list.

Open my free Sendinblue account now >>

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