Improve lead scoring by connecting Pipedrive contact lists to SendinBlue

January 1, 2019

When reading articles about best practices in marketing, lead scoring is something that often comes up. If you’re not familiar, lead scoring is a methodology used to rank prospects on how likely they are to convert to clients. Based on this score, ...
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What is relationship marketing? Definition and best practices

December 18, 2018

Definition: Relationship marketing Relationship marketing refers to the marketing tactics and actions related to creating and maintaining a personalized relationship with prospects to guide them through the purchase process and continue to foster cus ...
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6 Reasons to Start Using Marketing Automation in 2019

December 14, 2018

2019 is just about here, and it’s sure to bring even more marketing automation adoption along with it. If you’re not using automation yet, here are 6 good reasons why you might want to change your tune this year! You’ve most likely heard people ...
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Marketing Automation Guide: Definition, Benefits, and Examples

December 12, 2018

What is Marketing Automation? Marketing automation is software that enables marketers to automate repetitive tasks across different channels by predefining a set of rules or conditions that trigger specific actions (e.g. sending an email or adding a ...
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Marketing Automation Case Study: How Rhinov is automating prospect follow-ups wi...

October 30, 2018

With its 3D home-staging technology, Rhinov seeks to revolutionize the interior decoration sector. Discover how this French startup is using SendinBlue to boost sales! Launched in 2013, Rhinov is an online interior design firm aimed at making the int ...
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Marketing Automation vs CRM: Which tool best fits your needs?

October 16, 2018

What’s the difference between Marketing Automation and CRMs? Which solution should you be using for your business? We’ve got the answers! Marketing Automation vs. CRM Marketing Automation refers to software that allows you to automate certain mar ...
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5 Key Benefits of Marketing Automation

October 11, 2018

Unsure about how marketing automation can help your business? Here are a few reasons that might leave you wanting to launch your first automation workflow today! Marketing automation is a bit like Bitcoin – many people have heard of it, but few ful ...
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[Download eBook] Understanding Marketing Automation: The Complete Guide

August 30, 2018

Why do today what you could’ve automated yesterday? Download this complete guide to marketing automation and learn everything you need to know to start saving time… and money! In this eBook, find out how you can use marketing automation t ...
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Boost eCommerce Sales: Getting Started with Abandoned Cart Emails

August 21, 2018

Abandoned carts are one of the most common pain points felt by all eCommerce businesses. The most effective method for recuperating lost revenue from these would-be sales is to follow up with an abandoned cart email. If you’re running an eComme ...
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Top Tips for Sending Effective Birthday Emails Your Customers Will Love

July 10, 2018

Birthdays are always special…even if it means we’re getting older?…Okay, debatable. But it’s special when someone takes the time to wish us a happy one! That’s why sending a birthday email is a great tool for increasing positive tho ...
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