The Email Marketing Checklist: 25 Steps for a Successful Email Campaign

January 23, 2018

Typos, forgotten links, bad images — Yikes! Make sure you avoid these common email marketing mistakes with the help of an email marketing checklist. Once you create an email campaign and hit “send,” there is no going back. If you ma ...
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[Infographic] Hitting the Email Sweet Spot with Millennial Consumers

January 16, 2018

Marketing to millennials is a challenge that many brands are facing nowadays. That’s why we launched a study to learn more about this key group of consumers. At SendinBlue, we recently conducted a survey of 750 US millennials to crack the compl ...
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7 Essential Email Marketing KPIs to Evaluate the Performance of Your Campaigns

January 15, 2018

Looking to evaluate the performance of your email marketing campaigns? Establishing your email marketing KPIs is the best way to efficiently measure and compare the performance of different email campaigns. This article will go over the most importan ...
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[Download] 25 Expert Email Marketing Tips for Breakout Success in 2018

January 8, 2018

Looking for fresh email marketing tips? You’ve come to the right place! SendinBlue is proud to present our first eBook: “25 Expert Tips for Breakout Email Marketing Success.” Inside, you’ll find all of the advice you need to get a jumpstart o ...
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5 Effective Tactics for Cleaning Old Email Lists

December 27, 2017

What is email list cleaning? Email list cleaning is the process of regularly updating your email contact list by purging outdated contacts and being responsive to recipient preferences. The result is a clean email list that yields more effective inte ...
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Emojis in Email: Make Sure You Do It Right

December 24, 2017

According to recent numbers, 92% of the connected world uses emojis in email, text messages, and other digital communications. In the past couple of years, emojis have evolved from simple happy and sad faces to include just about every emotion, objec ...
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Free Email Marketing Tools: Start Sending Today!

December 20, 2017

When first starting to send out your first newsletter, it can be difficult to find email marketing tools that fit your small (or maybe not-yet-existing) budget. So it’s normal to look for solutions the help you better communicate with your customer ...
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How to Personalize Your Emails for Better Engagement in 2018: 6 Simple Tips

November 20, 2017

So you’ve launched a blog, equipped it with a great email opt-in plugin, signed up with an email marketing service, and started growing an email list. The only problem is whenever you send an email campaign to your subscribers, no one opens your em ...
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8 Remarkable Black Friday Emails to Inspire Your Holiday Marketing

November 6, 2017

Thanksgiving is just a couple of weeks away, which can only mean one thing — and I’m not talking about turkey and the Macy’s parade. Thanksgiving means Black Friday (and its nerdier cousin Cyber Monday) are coming up too. So, it’s time to ...
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Trick or Treat: The Dos and Don’ts of Halloween Email Marketing

October 26, 2017

Well, it’s that time of year again — Halloween email marketing season. The short period of time during which we are bombarded with holiday sales promotions packed with spooky-themed images and design. Because it only comes once a year, Hallow ...
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