Increase Email Open Rates Using These Subject Line Psychology Hacks

April 26, 2018

Email marketing is still one of the most effective channels for businesses with subject lines being the single most important piece of copy in your entire email. Source Yet people too frequently spend most of their attention on the body of the messag ...
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4 Actionable Tips for Better Mother’s Day Email Campaigns

April 24, 2018

Mother’s Day email marketing campaigns are a nice way to connect with your customers and drive purchases by helping them choose the perfect gift for their mothers. It’s that time of year again… The frantic scramble to find the perfect gift that ...
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How to Maintain Brand Personality in Your Email Designs

April 10, 2018

There are billions of individuals living on this third rock from the sun. The term ‘individual’ was intentional to signify that if you arbitrarily picked a handful of people from a crowd, all of them are likely to have individual characteristics ...
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11 Best Practices to Improve Email Deliverability

March 27, 2018

There’s nothing more frustrating than spending time creating an email marketing campaign, only to have 50% of your contacts fail to receive it because you ended up in their spam folder. That’s why following email deliverability best practices is ...
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Email Marketing Goals: Where Should You Be Focusing?

March 20, 2018

How to Define Meaningful Email Marketing Goals Email marketing goals should be campaign-specific, customer-centric, and always focused on driving more engagement. The real value of email marketing is building meaningful relationships with contacts, a ...
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How to Write the Perfect Welcome Email

March 13, 2018

Welcome emails are one of the most important transactional emails you can send! Taking the time to create the perfect welcome email for your new customers or subscribers can pay dividends down the road. In fact, an Experian report revealed that welco ...
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10 Email Marketing Mistakes to Avoid in 2018

February 27, 2018

Year after year email marketing continues to prove its value with a strong continued ROI. But like any other form of marketing, email must be done right to see a positive return. If your email campaigns have resulted in lackluster performance, it mig ...
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The 9 Best Welcome Email Examples to Engage New Users

February 22, 2018

Welcome email templates are tough to create from scratch… That’s why I pulled together a few of the best welcome email examples to get the creative juices flowing! That moment, when you reach out to someone — only to be ignored. It� ...
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5 Unique Valentine’s Day Email Tips to Rekindle Customer Relationships

February 13, 2018

You can’t plan for love — but you CAN plan your Valentine’s Day email marketing campaigns. Valentine’s day has changed a lot over the last couple of years. While it’s always been (and still remains) a time of romantic gift-givin ...
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