6 Tips for Standout B2C Email Marketing

October 2, 2018

B2C email marketing is substantially different than B2B email marketing because the products and topics being addressed — and consequently, the content in marketing emails — are vastly different depending on the type of audience. Even if ...
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Boost Engagement with these 6 Targeted Email Marketing Techniques

September 25, 2018

Implementing targeted email marketing techniques is the best way to increase reader engagement and drive sales for your business. The secret to any great email marketing campaign is subscriber engagement, however convincing recipients to interact wit ...
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What is an email marketing API and why should you use one?

September 18, 2018

Whether you’re building a software application that needs to send out emails, an eCommerce site that sends transactional messages to customers, or an automated performance report, using an email marketing API is absolutely essential. Email rema ...
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How to launch a successful Etsy email marketing strategy

September 6, 2018

Etsy is one of the most genuine eCommerce platforms out there for artists, craft makers, and anyone else looking to sell their wares online to customers without too much work upfront. Because the platform is so simple to use, many of the sellers are ...
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5 Keys to Leveling Up Your Email Preheaders

September 4, 2018

Call it what you will – email preheader, email preview text, summary, or Johnson box – this element is an essential part of your email campaign that cannot be ignored. If you’re not already familiar with the basics of email preheaders, you� ...
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5 Critical Email Security Tips For SMBs

August 23, 2018

Do you want to know what the primary route is for hackers and cybercriminals to gain access to and compromise your small business’s sensitive company and customer data? That’s right, through email. So long as your small or mid-sized business has ...
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12 Elements of a Successful Email Marketing Campaign

August 8, 2018

Every successful email marketing campaign has the same core elements that make it successful. Make sure you don’t forget them the next time you’re gettingready to send a marketing email! How are your email marketing campaigns doing? Could ...
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6 Content Upgrade Ideas that Boost Subscribers

July 31, 2018

Are you providing stellar content on your blog but you’re still not getting any subscribers? Wouldn’t you love it if you could grow your email list lightning fast? Well you can with content upgrades! A content upgrade is essentially a freebie tha ...
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Why Your Email Unsubscribe Page Needs Your Attention Right Now

July 27, 2018

Your email unsubscribe page is that one web page where you actually don’t want to score high on page views. But by implementing a couple of small changes, you can turn this dreadful corner of your website into a positive experience for both you and ...
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