August 3, 2020

11 of the Best Free Email Marketing Tools & Services

Reading time about 13 min

Email marketing is an incredibly effective way to connect with your customers, nurture potential buyers, and generate more sales. 

Think about it: you get to show up in the inboxes of your audience, share your products, and build a sense of trust around your brand. There’s very few marketing methods that allow you to do all of those at once.

Getting started with email marketing means choosing a reliable email marketing tool that has the capabilities you need to connect with your subscribers. 

There’s a common myth that these tools are expensive, but this is far from the truth. In fact, there are plenty of free email marketing tools that have all the features you need to run robust campaigns that convert. 

We’ve compiled a list of the best free email marketing tools (or tools that have a free plan), complete with the key features and limitations of each. 

The Best Free Email Marketing Tools 

1. Sendinblue

Sendinblue is so much more than just an email marketing tool; it’s a complete sales and marketing toolbox that has all the features you need to create powerful campaigns that resonate with your audience.

Sendinblue’s free plan lets you send up to 300 emails a day and have an unlimited number of subscribers. The intuitive drag-and-drop email builder means you can bring your vision to life and send beautiful emails to your subscribers in a matter of minutes using premade, professionally-designed email templates. 

Grow your email list with customizable signup forms and maintain your customer relationships with transactional emails. Sendinblue lets you send time-sensitive transactional emails over its SMTP server as part of your monthly email allowance (even offers a free SMTP server for testing) – this is a great addition for ecommerce businesses. 

Complete with an email template library, personalization software for emails and SMS, and an SMS marketing option, the free plan has everything you need to get started with email marketing. 

Screenshot of Sendinblue pricing plans

Here’s everything you get with Sendinblue’s free plan: 

  • Mobile-friendly email designer
  • Email template library
  • Email and SMS personalization
  • SMS marketing 
  • Unlimited contacts and details
  • Advanced segmentation 
  • Customizable signup forms
  • Sales CRM
  • Chat 
  • Transactional emails 
  • Core API features
  • Advanced templating language 
  • Workflow editor
  • Page tracking 
  • Real-time reporting 
  • API and plugins
  • Email support 

2. Mailchimp

Mailchimp is all about helping small businesses create beautiful campaigns and branded emails that look professional and drive action. 

The email builder comes complete with a set of basic templates that you can customize to fit your own branding and needs, while limited automations let you connect with your audience on autopilot depending on their previous actions, likes, and dislikes. 

Mailchimp’s free plan allows up to 2,000 contacts and provides basic segmentation capabilities. The plan gives you access to all the basic features, like the audience dashboard and one-click automations, but it’s limited when it comes to advanced analytics, demographics, and behavior-based automations. 

Here’s everything you get with Mailchimp’s free plan: 

  • Basic email templates
  • Marketing CRM
  • Surveys
  • Custom domains
  • One-click automations 
  • Up to 2,000 subscribers 
  • Audience dashboard
  • Behavioral targeting 
  • Basic segmentation 
  • Landing pages (including shoppable landing pages)
  • Popup forms 
  • Basic reports
  • Smart recommendations 
  • App integration with more than 200 apps 

Hesitating between Sendinblue and Mailchimp? Take a look at this detailed comparison

3. HubSpot Email Marketing

HubSpot is more than just an email tool; it’s an all-in-one growth platform that helps you grow and scale your business.

HubSpot’s email software uses an intuitive drag and drop builder. You can choose from a selection of pre-made goal-based templates that you can edit as you wish.

On the free plan, you can send up to 2,000 emails per month, regardless of the number of subscribers you have. You can even preview your emails as a specific contact before sending to make sure everything goes smoothly.

Once your emails are sent, you can measure the success of your campaign using the analytics dashboard that is designed to optimize your email marketing strategy with user-friendly charts and click maps. 

Because HubSpot is an all-in-one platform, the free plan gives you access to all of HubSpot’s free tools. This way, your emails are connected to the free CRM, which stores all of your subscribers’ information and logs every one of their interactions with your business.

Here’s everything you get with HubSpot’s free plan: 

  • Send up to 2,000 emails a month
  • Create up to 5 active and 25 static contact lists
  • Customizable signup forms, popups, slide-in boxes, and dropdown banners
  • Goal-based email templates
  • CRM that automatically logs all of your contacts’ information and interactions with your business
  • Basic email analytic reports
  • Live chat and chatbots
  • Ad management
  • Ticketing

Hesitating between Sendinblue and Hubspot? Take a look at this detailed comparison.

4. Benchmark 

Benchmark offers a simple free email marketing tool for small businesses that crave quick and easy. It’s not quite as advanced as some of the other options here, but it does provide a range of key features on its free plan.

Not only can you have unlimited contacts, but you can send up to 250 emails a month to your list. There is also access to a basic but consistent level of support and some relatively intuitive but basic email marketing automations. 

The free plan doesn’t include any A/B testing capabilities or the opportunity to segment your list, but if you’re looking for a very easy-to-use platform and have a relatively small list, Benchmark could be a good fit. 

Here’s what you get with Benchmark’s free plan: 

  • Unlimited contacts
  • 250 emails per month
  • Basic support
  • Basic email marketing 
  • Basic email automation 

5. Omnisend 

Omnisend is a platform dedicated to creating omni channel campaigns; that is, campaigns that span multiple different platforms. It specializes predominantly in email and SMS marketing and has a robust free plan that’s easy-to-use and does as it says on the tin for small businesses and email marketing newbies.

The plan lets you send up to 15,000 emails a month, which is a much larger number than the majority of free email marketing tools listed here. However, there are more limitations with this option. 

While you are able to create multiple email campaigns and set up sign up forms to attract subscribers, there are no automation or segmentation capabilities with the free plan. 

It’s also void of any advanced features, like push notifications and advanced reporting, as well the ability to connect with your subscribers on other marketing channels – something that’s potentially lacking on a platform that specializes in multi-channel marketing.

Here’s everything you get with Omnisend’s free plan: 

  • Send 15,000 emails a month
  • Email campaigns
  • Signup forms, sign up boxes, and customized pop ups
  • Signup form reports
  • Campaign reports 
  • Custom targeting and timing 
  • Selection of premade email templates 

6. Sender

Sender is all about providing a cheap and easy way for small businesses to stay in touch with their audiences. The most notable thing about the platform is the relatively low cost of it’s email marketing packages. 

However, despite its low prices, the platform still provides all the basics you need for a simple and effective email marketing campaign. 

The free plan allows up to 2,500 subscribers and lets you send up to 15,000 emails a month, which is a lot higher than most of the other platforms here. On top of this, you get all the features free. 

The only differentiation between the free plan and the paid plans is that you are boosted up to the paid plans when you reach a certain amount of subscribers. 

While it might not have the advanced technologies of some of the other platforms here, you can still create email workflows, build out simple drip campaigns, and segment your audience with the free plan. 

Screenshot of Sender free plan

Here’s everything you get with Sender’s free plan: 

  • Up to 2,500 subscribers
  • Up to 15,000 emails per month
  • Web push notifications
  • Subscription forms 
  • Mobile responsive pre made email templates 
  • Advanced email analytics 
  • Drag and drop email editor 

7. MailerLite

MailerLite provides an easy way to connect with your customers through basic email campaigns and simple automations. The service prides itself on keeping things stripped back and only provides the key email marketing essentials. 

The free plan lets you store up to 1,000 contacts and send up to 12,000 emails a month. 

It comes with the majority of features of the paid plans (which are determined by how many subscribers you have), but doesn’t include personal branding options or the advanced capabilities that enterprise, professional companies might need, like live chat support, custom HTML editor, promotion popups, or A/B testing. 

Here’s everything you get with the MailerLite free plan: 

  • Up to 1,000 subscribers
  • 12,000 emails per month
  • Video tutorials and detailed knowledge base
  • 24/7 email support 
  • Drag and drop email editor 
  • Over 25 mobile-friendly, customizable templates
  • Mobile optimized landing pages and embedded signup forms 
  • Pop up subscribe forms 
  • Email automations
  • Advanced segmentation 
  • A/B testing 
  • Surveys 

8. SendPulse

SendPulse isn’t just an email marketing tool; it’s a multi-platform marketing tool that uses advanced technology to create omni channel campaigns. 

The free plan is for up to 500 subscribers and allows you to send up to 15,000 emails each month. The plan comes with all the features of the paid plans except dedicated support which is reserved for the VIP plan. 

SendPulse’s pricing model is determined by how many subscribers you have and how many emails you need to send each month rather than the features that you do and do not have access to. 

Here’s what you get with SendPulse’s free plan: 

  • Up to 500 subscribers
  • Send an unlimited number of emails each month 
  • Easy-to-use email editor
  • Subscription forms 
  • Over 130 mobile-friendly email templates 
  • Email automation and personalization features
  • Segmentation 
  • A/B testing 
  • Advanced reporting 

9. Email Octopus 

Email Octopus’ email marketing tool offers the usual features like premade templates to make your emails look great and basic automations that let you engage subscribers without having to manually send out campaigns. 

The free plan lets you have up to 2,500 subscribers and send up to 10,000 emails each month, but key statistics like open rates and click throughs are only stored for 30 days. You get basic support on the free plan which is usually enough for small businesses that aren’t running overly complicated campaigns. 

Limitations of the free version include limited templates and Email Octopus branding in emails. 

Here’s what you get with Email Octopus’ free plan: 

  • Up to 2,500 subscribers
  • Up to 10,000 emails per month
  • Statistics and analytics stored for 30 days
  • Basic support 

10. Mailjet

Mailjet’s goal is to help businesses send meaningful emails to their subscribers and create powerful campaigns. Like most of the other free email marketing tools listed here, it offers an intuitive email builder with a simple drag-and-drop interface that lets you create responsive emails quickly. 

The free plan is unique in that you can have an unlimited amount of subscribers. However, the number of emails you can send is limited to 200 per day. This plan also includes an advanced email editor and advanced statistics so you can track which emails perform the best and who your most engaged subscribers are.

What this plan doesn’t include is audience segmentation capabilities, A/B testing opportunities, or automation features (in fact, these features are only available in the Premium and Enterprise plans). 

Here’s everything you get with MailJet’s free plan: 

  • Unlimited contacts
  • APIs and Webhooks
  • Advanced email editor
  • Advanced statistics 
  • 6,000 emails per month (or 200 emails per day) 

Hesitating between Sendinblue and Mailjet? Take a look at this detailed comparison

11. Moosend 

Moosend isn’t just an email marketing tool, it’s an all-in-one marketing platform that provides services like landing page creation and ecommerce AI. The email marketing service just happens to be one of its offerings. 

Because of this, you can access quite a lot of features on the free plan. For starters, you can have up to 1,000 subscribers and can send unlimited emails throughout the month. There are also templates for signup forms you can make use of and advanced reporting. 

The features you don’t have access to on the free plan are the services associated with Moosend’s other marketing offerings, like landing pages and transactional emails. 

Here’s what you get with Moosend’s free plan: 

  • Unlimited emails 
  • Sign up forms and subscription forms
  • Advanced reporting and analytics 
  • Email campaigns 
  • Pop up forms 
  • Selection of basic email templates
  • Countdown timers 
  • AI-Engine product recommendations 
  • Automation workflow designer 
  • Pre-built automation templates 
  • Email heatmap analytics 
  • A/B testing 

Choose Your Free Email Marketing Tool 

Email marketing is the most effective way to communicate with your customers, whether it’s to confirm an order they’ve made or to promote your latest product line. 

Whatever your aims, choosing a good free email marketing tool is the first step to success. Find a platform that has everything you need and experiment with the features it has on offer. From there, you can build out campaigns to stay connected with your audience and to keep your brand fresh in their minds. 

Ready to find your marketing zen?

Take the stress out of your work day with a solution that’s built for you!

Get started free