Best Email Newsletter Examples:
Struggling to find good email newsletter design examples to inspire you? We’ve got you covered!
Creating a professional email newsletter with a tool like SendinBlue’s drag & drop email design tool can be very quick — even for total beginners! But that’s only if you have a plan for your email newsletter design already in mind. Sometimes, it can be hard to get started if you don’t have any inspiration.
Sometimes you just need a push in the right direction.
Of course, every newsletter is different, and what works for some organizations won’t necessarily work for you. But, it’s still OK to take a look at other newsletter design examples to see what your inbox competition is doing. That way you can distill this inspiration into something that works for your own audience.
With that in mind, we put together a list of the best email newsletter examples that will hopefully give you some great ideas. To make it easier, we broke them down into the following categories:
Even if you don’t see your style of newsletter up there, these newsletter examples can still help! Most newsletter design best practices are universal, so don’t hesitate to look through them all!
Our 8 Best Email Newsletter Design Examples to Inspire Your Newsletter Strategy
Ecommerce Newsletter Examples
Ecommerce newsletters usually serve a few main purposes:
- Promote new products in the store
- Announce seasonal promotions or sales
- Reinforce a strong relationship with customers
- Help build a community around the brand
There are a number of ways companies can get this done, so let’s take a look and see what brands are doing:
Away is a startup that makes “smart luggage,” with the goal of disrupting the antiquated luggage/travel industry.
Each month they send a newsletter that tells readers something new about their product. This serves to highlight the product in a new way or put a spotlight on a new partnership or offering.
As you can see in this newsletter example, Away is highlighting the colors of their products using user-generated content from social media. This strategy kills two birds with one stone:
- Makes their product look good
- Continues building a community around their company
The newsletter design is also very sleek, including multiple calls to action (CTAs) and strategic use of colors to draw in readers.
One last great element is the top right corner of the email that lets readers refer Away to their friends. This is a very powerful way to get more customers. It leverages your current audience, while continuing to grow your community with likeminded potential customers.
Jins has a more classic style of ecommerce newsletter. They’re mostly focused on highlighting products and encouraging users to come to their store.
They strategically draw their readers’ attention to specific parts of the emails by layering their CTAs in a hierarchical fashion. This helps emphasize one main goal and a few subsidiary action items below and can increase conversions.
In this case, the main goal is a timely call to action to shop before tax-exempt flexible spending account money expires.
Below, you can see the secondary CTAs that highlight their new products and services.
Finally, at the very bottom, they included their social media profiles. This is a good way to keep interacting with users on multiple different platforms.
Product/Company Update Newsletter Examples
The goal of a product or company update newsletter is to inform users on what’s new with your business (and why they should care). This usually helps with:
- Encouraging users to use new features/aspects of a product
- Improving brand perception (partnership announcements or funding)
- Communicating any improvements that will make customers’ lives easier
Here are a few examples of this in action.
Unsplash is a free stock image sharing platform for photographers. It enables them to share their work with marketers, media companies, and anyone else looking to find free stock images.
Unsplash sends two different newsletters. One goes out every week and contains a selection of curated images. The other is sent every month or so and provides updates on new partnerships and other news on the platform. Here they are in respective order:
As you can see with the curated images newsletter, it’s very simple. The newsletter design is meant to be minimal with the lone goal of driving users back to their platform.
This is a nice strategy — especially when coupled with the beautiful images from the Unsplash photographer community.
The second newsletter is more of the classic update newsletter that gives readers info on their latest funding and partnerships.
One thing to note here is that Unsplash definitely knows their audience, which includes a large population of bloggers. This customer knowledge is on full display with the highlighting of their latest Medium partnership front and center.
They also mention a new feature on their platform: messaging. This is a good example of how email newsletters can be effective at getting more users to use a new feature or tool as quickly as possible.
Every week, Playstation sends users a newsletter with articles about new games, downloadable content, and other features available to users.
In addition to encouraging readers to buy more games, PlayStation also does something quite unique in the newsletter. At the top, they include year-to-date metrics for the reader’s PlayStation console usage: trophies earned and total hours played.
This an interesting way to gamify the newsletter experience a bit. It’s an effective way to encourage users to play more (after all, who doesn’t love trophies?!).
They also had another interesting element at the very bottom. The inclusion of a question asking readers to “rate this email.” I have never seen this before, but it’s an awesome way to gather reader feedback and improve future newsletter designs and content.
Blogs/Media Newsletter Examples:
The primary focus of newsletters from blogs or media sites is usually to drive traffic to specific articles or simply provide value and build up the community.
Here are 2 examples of how this is done:
Really Good Emails
Really Good Emails (RGE) has one of the best newsletters in the business. I guess this shouldn’t come as a surprise since their website is entirely built around showcasing awesome promotional email campaigns and email newsletter designs.
Every time I open their newsletter, I feel like they’re showing off — I mean, come on, a dynamic gif at the top with my name on it?! That’s pretty awesome.
They also do a nice job of curating articles from different blogs that relate to email design and show you their latest email examples available in the RGE community.
Finally, the CTA at the bottom for crowdsourcing more “really good” emails for their community continues to grow the part of RGE that makes them special — a repository of design inspiration for email marketers.
This is one of my all-time favorite blogs (focusing completely on Google Sheets and Google Data Studio) for the sheer value of his content. The Ben Collins Blog newsletters are some of the best out there.
He takes a different approach in his emails though. Instead of trying to drive traffic to his site, he aims to provide value in the form of editorial content and tips right in the email itself.
The only CTAs are at the bottom encouraging you to visit the homepage of the site (as opposed to a specific article). He also asks you to forward the email to anyone who might be interested. This is one of the most effective ways to organically grow your list, so give it a try if you usually include editorial content or useful articles in your newsletter.
As you can see though, this reads like a blog post and is pretty thorough. You get a lot of value without even having to leave your inbox.
This keeps subscribers happy while building trust and authority so readers will keep coming back to your site on their own for more information.
Nonprofit Newsletter Examples
Finally, we have nonprofit newsletters. I separated these out into a new category because the goals are a bit different. Newsletters play a much more important role for nonprofits.
Because nonprofit organizations are highly mission-driven (and constantly scrambling for funding), email newsletters are absolutely essential. They provide the best way for these organizations to stay in contact with supporters and past donors at scale to communicate important information, including:
- Updates on the organization
- Relevant stories and developments related to their core mission
- Upcoming fundraising events and promotions
Because email is much cheaper (and more engaging) than direct mail, newsletters have become a staple in the nonprofit marketing toolbox.
Let’s take a look at a few great newsletter examples from nonprofits:
The Nature Conservancy
The Nature Conservancy has a few email campaigns that they send out. We’re going to look at their monthly newsletter, which is called “Great Places.”
This is one of the most classic examples of a nonprofit newsletter.
The top section shows several articles that relate to their mission of preserving important ecosystems all over the world. This makes people feel good about supporting the organization. It also reassures them that there is progress being made, which encourages them to donate!
The newsletter also includes CTAs to social media channels as well as a link for easy donations. These are both important for a nonprofit newsletter design like this. Social media gives the nonprofits another touchpoint with supporters to tell their story, and the donate button is perfect for people who feel particularly galvanized by the content of the message.
National Wildlife Federation
The National Wildlife Federation (NWF) has a similar approach to their newsletter design, but still include a few slight but notable differences.
As you can see, they share articles meant to educate readers on causes that are tied to their mission of wildlife preservation.
At the very top, you can see they include a big CTA that directs any new readers (e.g. people who received the email as a forwarded message) to subscribe to their newsletter.
They also highlight a contest that they are running in the middle of the email, which is a good way to boost engagement beyond the email newsletter.
Finally, their Donate CTA at the bottom is a bit more polished in my opinion. It is centered on the page and formatted as a button. This more effectively draws readers’ attention while making it abundantly clear what the goal is.
Hopefully, you can use the email newsletter design examples and best practices from these organizations to build something your audience will love. If you still need help getting started, try downloading our free newsletter templates! If you’re already a SendinBlue user, no need to download the HTML — you can find these templates in the template gallery.
Now that you have some inspiration, it’s time to create your own newsletter! Get started today with a free SendinBlue account!
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