What is a ‘Dedicated IP’ for Email Marketing?

January 23, 2019

Using a dedicated IP address for your email marketing can be a great tool for improving your email deliverability… But is it right for you? If you’ve been around email marketing field, then you’ve probably heard some discussion around the topic ...
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Email Subject Lines: 8 Tips to Captivate Your Audience in the Inbox

January 8, 2019

Email subject lines are the most decisive factor in determining whether or not a recipient will open your email. Here are 8 tips to help you stand out from the crowd and boost your email open rates! People are constantly being bombarded by emails eve ...
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[Download] 2019 eCommerce Marketing Calendar: Plan out Your Whole Year!

January 2, 2019

Download our 2019 Ecommerce Marketing Calendar, which includes all of the important dates for the year, as well as some great advice to go with each month to make sure you don’t miss any important opportunities! When you’re busy managing an ecomm ...
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Improve lead scoring by connecting Pipedrive contact lists to SendinBlue

January 1, 2019

When reading articles about best practices in marketing, lead scoring is something that often comes up. If you’re not familiar, lead scoring is a methodology used to rank prospects on how likely they are to convert to clients. Based on this score, ...
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4 Crucial Tips for Writing Polished Email Marketing Copy

December 27, 2018

Marketing experts have come up with hundreds of different ways to reach out to customers, allowing you to grow your audience and promote your business. And you don’t have to be a marketing expert in order to understand the basic skills behind good ...
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How to Create Emotional Connections With Your Email Marketing Contacts

December 25, 2018

When you want to connect with your email contacts, you need to write the content for your email campaign in a way that taps into their core emotions. Most people have come to understand very quickly which emails are spam and should be ignored, and th ...
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How Using a GIF in Email Marketing Campaigns Can Boost Engagement

December 20, 2018

It’s becoming more and more common for marketers to use animated GIFs in their email marketing campaigns and newsletters to create more engaging content. Marketers are always looking for new ways to create a connection with their customers and targ ...
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What is relationship marketing? Definition and best practices

December 18, 2018

Definition: Relationship marketing Relationship marketing refers to the marketing tactics and actions related to creating and maintaining a personalized relationship with prospects to guide them through the purchase process and continue to foster cus ...
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6 Reasons to Start Using Marketing Automation in 2019

December 14, 2018

2019 is just about here, and it’s sure to bring even more marketing automation adoption along with it. If you’re not using automation yet, here are 6 good reasons why you might want to change your tune this year! You’ve most likely heard people ...
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December 2018 Changelog: What’s new in SendinBlue

December 14, 2018

New features, improvements, and bug fixes — Find out all the changes we made in SendinBlue in December 2018! Since we haven’t communicated much on the latest developments in our platform in a while (I know you were probably wondering where we’v ...
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