How to Use List Segmentation to Optimize Your Email Marketing

July 27, 2017

When it comes to marketing, a one-size-fits-all approach is really a one-size-fits-none approach. Sadly, your customers aren’t going to buy from you if you treat them all like a homogenous block of potential revenue. Source: Giphy This is an al ...
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4 Newsletter Templates to Build Your Audience

July 25, 2017

It’s impossible to have a business without customers. But, getting customers (especially those who are loyal to your business) can be a serious challenge. Email newsletters are one of the best ways to build a loyal following of customers and potent ...
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The 5 Best Lead Capture Software Tools for Growing Your Email List

July 20, 2017

It’s 2017, and email marketing is still an integral piece of every marketer’s toolbox. The main steps to successful email marketing have gotten much easier thanks to email marketing tools like SendinBlue. These steps include: designing emails seg ...
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6 Email Marketing Metrics You Should Be Tracking

July 13, 2017

Crafting the best email is a subjective matter. How can someone say that his or her email campaign is better than yours? Many would say that the more revenue an email campaign generates, the better the email is. It’s a reasonable viewpoint, but rev ...
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10 Ecommerce Email Examples to Get You Inspired for the Summer

July 6, 2017

With the Radicati Group now predicting the number of email accounts across the world to rise to over 246 billion by 2019, email marketers can rejoice. Moreover, DMA report has earlier stated an ROI of around 4300% for email marketing. But email marke ...
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3 Questions to Ask Yourself Before Hitting ‘Send’ on Your Email Camp...

June 29, 2017

It’s easy to get wrapped up in the potential of email marketing. After all, three-quarters of companies agree that email offers “good” to “excellent” ROI according to a survey by Econsultancy. But, that doesn’t mean you should flood your ...
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21 Sentences You Should Never Use in Your Emails [Infographic]

June 22, 2017

Are your automated sales emails constantly going unanswered? What about your cold emails to influencers about pitching an article? If you’re having this problem, you’re definitely not alone. The problem is that people get TONS of emails e ...
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6 Email Signup Form Mistakes that are Keeping People from Subscribing to Your Li...

June 20, 2017

So you launched your blog, created all kinds of fancy ways for your readers to subscribe to your email list, AND… Source: Giphy Crickets. It’s frustrating to spend time on making sure you have all the right calls to action (CTA) but receive no re ...
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3 Essential KPIs to Measure the Effectiveness of Your Marketing Automation Strat...

June 8, 2017

With marketing automation, it’s super easy to set up a workflow and just forget about it. After all, having software automate tasks so you don’t have to worry about them is the whole point of automation, right? While it may be easy to fall into t ...
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How Spotify Uses Personalization to Win at Email Marketing

June 5, 2017

The music you like can say a lot about your personality. So, it makes sense that a music streaming company like Spotify, which has data on every user’s music preferences, would know a fair amount about its users. But, what do you do with all of ...
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