6 Ways Automation Can Improve Your Customer Retention Marketing

April 19, 2018

One of the hardest parts of growing your business is maintaining good relationships with your customers. But, this is essential if you want to keep them coming back to your business. Automation lets you optimize your customer retention marketing by s ...
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How to Build an Effective Lead Scoring Model

April 13, 2018

One of the biggest challenges marketers face is knowing where leads are in the purchase process. Using a lead scoring model allows you to achieve this at great scale. As marketing technology continues to become more sophisticated, customers have beco ...
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How to Maintain Brand Personality in Your Email Designs

April 10, 2018

There are billions of individuals living on this third rock from the sun. The term ‘individual’ was intentional to signify that if you arbitrarily picked a handful of people from a crowd, all of them are likely to have individual characteristics ...
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4 Optin A/B Tests You Need to Do to Increase Subscribers

April 2, 2018

A/B testing your marketing optins is one of the best ways to boost subscribers. After all, A/B tests give you the chance to make data-based decisions, rather than just guessing at what makes your site visitors subscribe. The great thing is that you ...
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March Changelog: What’s new in SendinBlue?

April 2, 2018

New features, improvements, and bug fixes — Find out all the changes we made in SendinBlue in March 2018. Last month, the product team launched a new interface design for the platform as part of our continued dedication to making our tools better a ...
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Marketing Advice and Content Ideas for April

March 30, 2018

April showers bring forth May flowers. 🌻 The month of April is denoted by blooming flowers, chirping birds, and the sun re-emerging from its long winter sleep (though I think we’re still waiting for the sun here in Seattle 😉 ). This mont ...
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11 Best Practices to Improve Email Deliverability

March 27, 2018

There’s nothing more frustrating than spending time creating an email marketing campaign, only to have 50% of your contacts fail to receive it because you ended up in their spam folder. That’s why following email deliverability best practices is ...
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How to Install Marketing Automation on Your WordPress Site in Under 10 Minutes

March 22, 2018

Have you ever received an email from a website you visited that was tailored exactly according to your browsing behavior or interests on that site? This is usually the result of marketing automation — software that automatically performs market ...
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