How to Avoid the 7 Biggest SMS Marketing Mistakes

August 15, 2017

SMS marketing has become a widely used method for reaching customers for marketing purposes. Pew Internet says that nearly 95% of adults in the US have cell phones, with over 77% of those being smartphones, more than double the portion of smartphones ...
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Content Engagement Tips for Building a Bridge to Your Audience

August 8, 2017

Whether you’re a marketer trying to spread the word about a new product or service, a scientific researcher publishing a newspaper, or just a student looking to attract attention from the widest possible audience, content creation is all about ...
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How Bootcamp Team Used Marketing Automation to Increase Their Conversion Rate

August 1, 2017

Bootcamp Team aims to provide an alternative way for Dutch people to get in shape by creating a nationwide network of Bootcamp trainers and practitioners. Founded in the Spring of 2011, Bootcamp Team is a Dutch fitness training membership platform th ...
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How to Use List Segmentation to Optimize Your Email Marketing

July 27, 2017

When it comes to marketing, a one-size-fits-all approach is really a one-size-fits-none approach. Sadly, your customers aren’t going to buy from you if you treat them all like a homogenous block of potential revenue. Source: Giphy This is an al ...
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4 Newsletter Templates to Build Your Audience

July 25, 2017

It’s impossible to have a business without customers. But, getting customers (especially those who are loyal to your business) can be a serious challenge. Email newsletters are one of the best ways to build a loyal following of customers and potent ...
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The 5 Best Lead Capture Software Tools for Growing Your Email List

July 20, 2017

It’s 2017, and email marketing is still an integral piece of every marketer’s toolbox. The main steps to successful email marketing have gotten much easier thanks to email marketing tools like SendinBlue. These steps include: designing emails seg ...
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6 Email Marketing Metrics You Should Be Tracking

July 13, 2017

Crafting the best email is a subjective matter. How can someone say that his or her email campaign is better than yours? Many would say that the more revenue an email campaign generates, the better the email is. It’s a reasonable viewpoint, but rev ...
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10 Ecommerce Email Examples to Get You Inspired for the Summer

July 6, 2017

With the Radicati Group now predicting the number of email accounts across the world to rise to over 246 billion by 2019, email marketers can rejoice. Moreover, DMA report has earlier stated an ROI of around 4300% for email marketing. But email marke ...
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3 Questions to Ask Yourself Before Hitting ‘Send’ on Your Email Camp...

June 29, 2017

It’s easy to get wrapped up in the potential of email marketing. After all, three-quarters of companies agree that email offers “good” to “excellent” ROI according to a survey by Econsultancy. But, that doesn’t mean you should flood your ...
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21 Sentences You Should Never Use in Your Emails [Infographic]

June 22, 2017

Are your automated sales emails constantly going unanswered? What about your cold emails to influencers about pitching an article? If you’re having this problem, you’re definitely not alone. The problem is that people get TONS of emails e ...
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