December 2018 Changelog: What’s new in SendinBlue

December 14, 2018

New features, improvements, and bug fixes — Find out all the changes we made in SendinBlue in December 2018! Since we haven’t communicated much on the latest developments in our platform in a while (I know you were probably wondering where we’v ...
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Marketing Automation Guide: Definition, Benefits, and Examples

December 12, 2018

What is Marketing Automation? Marketing automation is software that enables marketers to automate repetitive tasks across different channels by predefining a set of rules or conditions that trigger specific actions (e.g. sending an email or adding a ...
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The Beginner’s Guide To Email Localization

December 6, 2018

Email localization is all about making your email content more relevant for your target audience… but it goes much further than just translating the content. While the mere idea of running email marketing campaigns in international countries ma ...
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5 Examples of Exceptional Transactional Email Design

November 29, 2018

Transactional email design is one of the most overlooked aspects of email marketing, but it can have a massive impact in your revenue and customer engagement! Many companies fail to pay enough attention to their transactional emails. This is because ...
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The Art of Retargeting: The Complete Guide

November 22, 2018

What is retargeting? Retargeting is a digital marketing tactic for targeting people who have visited a website or specific page (thus demonstrating a deeper level of interest in that brand or website) with a display ad campaign. Learn how to increase ...
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How A/B Testing Your Email Subject Line Can Boost Your Open Rates

November 16, 2018

Email subject line A/B testing is a feature in SendinBlue that can help you drastically improve your email open rates and learn more about what works with your email audience to optimize future email campaigns. Marketers like to make a lot of assumpt ...
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New Holiday Email Templates: Christmas, Black Friday, Cyber Monday…

November 13, 2018

It’s that time of year again! The winter holiday season is here, which means it’s time to start sending out those holiday marketing emails. To help make your life easier, we’ve got 25 new responsive holiday email templates to choos ...
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