Campaigns & Reporting in Email Marketing

Learn in which scenarios sending plain text emails are more successful than sending HTML emails, and get our best practices checklist to stay on top of what you should test before sending out your newsletters. In addition, you'll learn how to use the Sendinblue Drag & Drop Editor to create outstanding emails. This is Module 6 of the Email Marketing Course from our new Sendinblue Academy.

60 Minutes
16 Videos
4 Questions

Always choose the right design for your emails (HTML vs. plain text emails)

Create outstanding emails with the Sendinblue Drag & Drop Editor.

Get a best practices checklist on what you should test before hitting the send button.

Choosing Your Email Design

4:50 min

Did you ever wonder if sending a plain text email would work better than using the more modern HTML emails? Well, there are actually specific use cases for both email types. In this video you’ll learn the benefits and drawbacks of sending plain text email campaigns vs. HTML email campaigns, so that you can decide which design type will best suit your specific needs.

Overview of the Campaign Setup

5:24 min

Learn how to use the advanced options in your campaign settings, such as adding attachments, using a custom unsubscribe page, or activating Google Analytics Tracking. We’ll walk you through all the advanced options you have when sending an email campaign with Sendinblue!

How to Use the Drag & Drop Editor (Older Edition) in Sendinblue

7:08 min

If you are still using or prefer to use our old Drag & Drop Editor, this tutorial will give you a deep dive on using our old editor. However, you can already get our new editor activated in your Sendinblue account! Simply send us an email at [email protected] with the subject line “I wish to activate the new Drag & Drop Editor in my account” and your account email address. This is important so that our Customer Care team can handle your request quicker. Please note that the templates you have created with our old Drag & Drop Editor will not be editable in the new editor.

Overview of the New Sendinblue Drag & Drop Editor

4:11 min

In Module 6 you will learn how to use the Sendinblue Drag & Drop Editor! In this first video we will go through the basic functionalities of the Drag & Drop Editor, for example, how you can save content blocks (i.e. footers, social media icons) so that you can then reuse them in other campaigns as well.

How to Add and Edit a Text in the Sendinblue Drag & Drop Editor

2:05 min

This is our first deep dive video on the new Sendinblue Drag & Drop Editor. In this tutorial you will learn how to use the text block so that you can insert emojis, change the text colour, or set a background colour for your text blocks.

Sendinblue Academy Logo

Ready to put your email marketing skills to use?

Create your free account at Sendinblue and prepare for takeoff!

Sign up free

How to Add and Edit an Image in the Sendinblue Drag & Drop Editor

2:18 min

In this tutorial you’ll learn how to use the image block in our new Drag & Drop Editor. This video will show you how to customize the settings for your image such as spacing, borders, and set links. You’ll also get a peek into our Sendinblue image gallery where you can find licensed images you can use for your email campaigns for free.

How to Customize CTA Buttons in the Sendinblue Drag & Drop Editor

1:46 min

The Call to Action (“CTA”) is one of the most important elements of your email campaign. That’s why we’ve dedicated an entire video to show you how to make the most out of using CTA buttons in our new Sendinblue Drag & Drop Editor. You’ll learn how to create an outline button, how to place the name of your recipient inside the button, how to add emojis to make the CTA look more fun, and more!

How to Add and Edit a Divider in the Sendinblue Drag & Drop Editor

1:34 min

Structure your email campaign in a clean and elegant way with dividers! This tutorial will help you find your own style of dividers for your email campaigns. For example, we’ll show you how to create a divider that matches the background colour of your template so that your content appears in separate blocks.

How to Add and Edit Social Media Icons in the Sendinblue Drag & Drop Editor

1:43 min

It’s generally a best practice to insert your social media links into your email campaigns. This is an easy way to show your subscribers where else they can follow you, particularly if they don’t want to hear from you by email anymore. In this tutorial you’ll learn how to add social media icons and set the right links in your email campaigns.

How to Add and Edit an HTML Element in the Sendinblue Drag & Drop Editor

1:18 min

If you are familiar with HTML coding, you can further customize your email campaigns with us! The new Sendinblue Drag & Drop Editor offers HTML blocks that allows you to insert HTML code into your email campaign, without having to code the whole email in the HTML editor.

How to Add a Personalized Salutation in the Sendinblue Drag & Drop Editor

3:03 min

Email campaigns perform better if they have a personal touch to them. That’s why in this Sendinblue tutorial you’ll learn how to insert a personalized salutation to your email campaigns even if you don’t have the data of all your subscribers!

Sendinblue Academy Logo

Ready to put your email marketing skills to use?

Create your free account at Sendinblue and prepare for takeoff!

Sign up free

How to Edit the Mobile Responsive Design in the Sendinblue Drag & Drop Editor

2:19 min

Studies show that the percentage of emails opened on a smartphone have increased over the years to at least 50%. This shows the importance of having a mobile friendly design for your email campaigns! That’s why we’ve created this tutorial to show you all the options you have to customize your mobile design in our new Sendinblue Drag & Drop Editor, so that your emails will always look great no matter which device is used to view it.

How to Send a Test & Set Up a Test List in Sendinblue

1:46 min

Sending out a test email is crucial for avoiding errors in your final email before you send it out to your email list. In this video you’ll learn how to create a test group so that your test emails will always be sent out to a group of reviewers for proofing before you hit the send button.

Email Checklist: Before Hitting Send

2:41 min

In this video we’ll show you a checklist of what you should check before sending out your email campaign. From reviewing the subject line and adding the right personalizations, to selecting the right recipient segment for your email campaign, this checklist covers it all!

Email Marketing KPI Benchmarks

10:19 min

We know you want to get the best results for your email marketing campaigns! That’s why in this video we’ll show you the industry benchmarks for your email marketing KPIs, including delivery rates, open rates, click rates, and unsubscribe rates. This way we’ve made it easier for you to benchmark your performance and improve your email marketing KPIs.

How to Analyze a Campaign Report in Sendinblue

6:39 min

To become a better email marketer and improve the performance of your campaigns, it is crucial to evaluate your campaign reports. That way you can figure out what you are doing well and where there is room for improvement! In this tutorial you’ll learn how to analyze campaign reports in Sendinblue, including reports for your single campaigns and automation workflows.

Time for your quiz!

Let's test what you've learned in this module.

Take the quiz

Ready to get more expert knowledge?

> Go to the next module

OR

> Go back to the overview